Apparel ecommerce UX audits
Find the 40 UX improvements your team should prioritize. Get an expert review of your desktop and mobile apparel sites, with clear recommendations, competitor benchmarks, and implementation examples.
Example UX audit scorecard
Example UX audit scorecard
Your apparel audit at a glance
What your team receives
Desktop and mobile review
Lead UX researchers review your desktop and mobile site across 500 weighted UX parameters. Detailed scorecards compare performance with leading apparel sites and the broader ecommerce benchmark.
40 prioritized improvements
A 120+ page report sets out 40 prioritized improvements. Each explains the issue and proposed change, with 2–4 implementation examples from apparel and other leading ecommerce sites.
A two-hour results session
Your auditor presents the findings to your team, explains the recommendations, and answers questions.
Three follow-up calls
Get feedback on redesigns, a light review of prototypes, or answers to questions as your team works through the findings.
Every shopping flow, on desktop and mobile
Your auditor reviews the full shopping journey on both devices, including apparel-specific decisions about style, sizing, product imagery, shipping and returns, plus mobile navigation, touch interactions and form usability.
From review to implementation
1. Agree your scope
Discuss your UX goals with a Baymard expert. Confirm the site or prototypes to review, key priorities, and any custom competitor comparisons.
2. Get an independent assessment
Your auditor applies findings from 200,000+ hours of UX research, scores the experience, and prioritizes improvements. Recommendations are independent of design, development, and ecommerce technology sales.
3. Put the findings to work
Use the report and results discussion to plan changes. Bring redesigns and prototypes back to your auditor for feedback during the follow-up calls.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”Will Close Director of A/B Testing at Nike.com
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”Cat Brunson UX Manager at Columbia Sportswear
“Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.”Julia Fink UX Researcher at On Running
Apparel UX audit questions
What does a full-site apparel UX audit cover?
Your desktop and mobile shopping experience: homepage and navigation, search, product lists and filtering, product pages, cart and checkout, accounts, and mobile-specific usability. Apparel-specific reviews include sizing information, product imagery, variants, reviews, and shipping and returns information.
When is an audit useful?
Can you compare us with direct competitors?
Can you review a redesign or prototype?
How long does the audit take?
Are the findings confidential?
What if you find fewer than 40 improvements?
How do we get a quote?
Discuss the right audit for your apparel site.
Tell us about your UX goals, site and project scope. We’ll help you plan the right review.
Or email audit@baymard.com.