“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Oct 15, 2026
Identifying friction is only half the battle. Discover how to document, prioritize, and build a business case for UX fixes using Baymard's research-backed audit framework.
Sep 11, 2026
Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.
Jul 15, 2026
Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.
Jul 10, 2026
Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.
Jun 24, 2026
Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.
Jun 11, 2026
Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.
May 13, 2026
Analytics show where users drop off; a UX audit tells you why. Use this research-backed framework to find and fix hidden checkout friction.
Mar 7, 2022
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
Jan 18, 2022
UX Competitive Analysis draws a detailed comparison between you and your market competitors in terms of user experience, accessibility, and conversion.
Jan 7, 2022
Usability testing combines different methods of observing users' behavior when browsing your site, thus discovering weaknesses that limit its performance.
Updated Jun 23, 2026
If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.
Oct 5, 2021
The insights you gain from ongoing UX research will keep your development of new products on track, as well as help you improve and refine ongoing projects.
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"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials