- ProductRead 200+ Testimonials
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
- UX AuditUX Audit Services
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials - Research FocusRead 200+ Testimonials
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
- Resources
Ecommerce UX Research Articles
The below 450+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
AI Engagement Quantitative UX: 2 High-Level Takeaways from 20+ Charts
Key takeaways from our 2026 quantitative study of ecommerce users “AI Engagement”, with 20+ charts, key findings, and actionable insights.
October 27, 2026
Mass Merchant UX Benchmark: 5,600+ Performance Scores and 4,600+ Best Practice Examples
October 22, 2026
Homepage and Category Navigation UX 2026: 10 Pitfalls and Best Practices (64% of Sites Have Mediocre-to-Poor Performance)
October 13, 2026 (Updated)Popular
E-cigarette & Vaping UX Benchmark: 3,600+ Performance Scores and 2,500+ Best Practice Examples
October 7, 2026
B2B Electronic Components & Machinery UX Benchmark: 2,600+ Performance Scores and 2,000+ Best Practice Examples
October 1, 2026
New Event Ticketing UX Research: 3 Key Takeaways
September 24, 2026
Mobile UX Trends 2026: 10 Best Practices
Our 2026 Mobile UX ecommerce benchmark shows the vast majority of sites have a mediocre mobile UX. Find out more and discover 10 mobile ecommerce UX best practices.
Featured
B2B Medical & Pharma UX Benchmark: 3,400+ Performance Scores and 2,600+ Best Practice Examples
September 15, 2026
Accounts & Self-Service UX Research Update and Expansion: 3 Key Takeaways
September 9, 2026
Telco UX Benchmark: 3,100+ Performance Scores and 2,400+ Best Practice Examples
September 1, 2026
New Insurance UX Research: 3 Key Takeaways
August 25, 2026
Food Delivery & Takeout UX Benchmark: 3,100+ Performance Scores and 1,900+ Best Practice Examples
August 13, 2026
Homepage and Category Navigation UX 2026: 10 Pitfalls and Best Practices (64% of Sites Have Mediocre-to-Poor Performance)
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 64% of leading US and European sites is “mediocre” to “poor”. Here are 10 UX best practices.
Featured
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Loading...
Explore Other Research Content
Ecommerce UX insights, trends, and company news.
344 top sites ranked by UX performance.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.