Mobile App UX Audit
What are the top 30 UX improvements for your mobile app? How does your app's UX performance compare to competitors?
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct a native Mobile App UX audit.
Baymard’s team of UX researchers will perform a detailed and unbiased UX performance analysis based on more than 360 weighted UX parameters uncovered during our large-scale native app UX testing — comparing your app’s UX performance to industry leaders and user’s expectations. The UX audit will also outline 30 prioritized and research-backed UX improvements for your app.
Learn more about our Mobile App UX audit analysis, deliverables, and costs in the 5 sections below:
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
What’s Included in a Mobile App UX Audit?
A Mobile App UX audit includes:
A full UX analysis and assessment of your native mobile app UX, including the homepage, category navigation, in-app search, product listing pages, product details pages, shopping cart, checkout process, account pages and settings — conducted by lead researchers at Baymard Institute, utilizing our 150,000+ hours of large-scale UX research.
A detailed UX scorecard with more than 360 weighted app UX performance scoring parameters, used for direct UX performance comparison against 26 leading native apps.
A detailed 120+ page report with 30 suggestions for UX improvements for your app. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 1–4 best practice examples from other native apps.
A 2-hour video conference to discuss the findings and suggestions for improvements with you and your team.
3 follow-up calls with your UX auditor. Useful for feedback on any redesigns you create, a light review of prototypes, follow-up questions from your teams, etc.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
App UX Audit Focus
The UX audit will cover the following areas of your native app:
Custom Industry Competitors
In addition to auditing your app UX and comparing it to leading ecommerce apps, we can also expand the project scope to include a custom competitive app audit against any local or direct industry competitor(s) you’d like.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Who Are Audits For?
Most commonly, UX audit services are used by companies that would like:
- To benchmark their app UX performance to see how they stack up against major competitors and “State of the Art” native mobile apps, and to know where resources are best spent on further UX improvements.
- Inspiration and verification of their new app redesign. It can even be before spending resources on the final design and code — auditing prototype designs is cheaper than re-coding.
- A pair of external and unbiased eyes to identify the last tweaks and improvements.
- Track their app UX performance year-over-year to measure and document UX progress towards stakeholders and over time.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
How Will the App Audit Be Delivered?
What Will It Cost?
An annual Mobile App UX audit costs $11,900 (USD) per audit.
A Mobile App UX audit includes:
A full UX review and analysis by Baymard’s team of UX researchers of your native mobile app.
A 120+ page audit report with 30 prioritized suggestions for UX improvements. Each improvement explains the identified UX issue, the suggested change, and shows 1–4 best practice implementation examples from other apps.
A detailed UX performance scorecard with 360+ review parameters, and with UX performance comparison against 26 leading mobile apps.
A 2-hour video conference with you and your team to discuss the audit results.
3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.
Reach out below to discuss your needs or request a UX audit of your app. (P.S. Client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database.)
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Audit Price
$15,900
per audit
Refund Policy: In the event that we’re unable to provide 30 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
A typical app audit takes around 17-25 work days — depending on time of year, project scope, and auditor availability.
All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).
As Baymard does not offer any kind of design or programming services or sell ecommerce technology, the UX audit will always be a completely unbiased analysis of your app, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.”
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”