Online UX Training

UX Training for Your Whole Team

Unlock the full potential of your UX team with Baymard's online UX training and certification platform.

Training header

Baymard’s UX research services are used by 29,000+ UX professionals in organizations like:

Logo Amazon
Logo Google
Logo Deloitte Digital
Logo adidas
Logo Shopify
Logo Lenovo

Future-Proof Your Team

Applied learning that actually sticks, at the cost of a conference ticket. Baymard offers the best e-commerce UX training available.

Research-Based UX Training

Our courses are based on Baymard's 150,000+ hours of UX research, ensuring you learn from large-scale research on online user behavior.

Cultivate a World-class UX Team

Elevate your veterans and provide clear learning pathways for junior UXers.

Create a UX Skill Floor

Build a UX-fluent workforce by familiarizing devs, content managers, SEOs, marketers, PMs, etc. with the basics of e-commerce UX

100% Remote & Self-paced

Scale upskilling efforts up and down to match individual availability and organizational bandwidth

Direct Your Team’s Progress

Use learning goals to guide where your team is going, and the skill matrix to track where they’re at.

Guest Lecturers

Your team can go beyond Baymard’s 150,000+ hours of research with special workshops from Google, Brad Frost, and more.

Upskill UXers & Non-UXers Alike

There are 3x skill & duration levels to match all UX backgrounds and ambitions, from the uninitiated to the veteran:

Tier 1

UX Master

Become a “top 5% UXer” with our most comprehensive degree and be recognized as a “UX Master Certified by Baymard”.

122hr 441 research findings

Tier 2

UX Professional

Get both broad and deep e-commerce UX knowledge that will bolster your results and career.

75hr 321 research findings

Tier 3

UX Practitioner

A degree built for people that want a solid e-commerce UX foundation - without spending time on the endless details.

37hr 188 research findings

Applied Learning that Actually Sticks

Your team will continuously put their learnings into practice by incrementally assessing your site (or a client’s).

Instant Return on Investment

Unlike most training with vague ROI timelines, the built-in site assessments yield tangible business takeaways for every ~15min invested.

Scorecard Deliverable

Each site assessment gets added to a scorecard deliverable for high-level performance insights.

Applied Learning

Ongoing knowledge validation and site assessments ensures this is training that your team will actually remember and know how to apply.

Strategically Upskill Your Team

Track team performance, identify gaps & maximize training effectiveness with Team Skill Matrix.

UX Ground Control

The skill matrix gives you the complete picture of your team’s current skill-level; and where it’s going.

Uncover knowledge gaps

Identify individual and team-wide knowledge gaps and deficits, and strategically fix them.

Upskill with surgical precision

Selectively upskill each team member by just the right amount in just the right areas.

Get Your Team UX Certified

There’s 3 UX certification levels with 6 exams each to validate, document, and incentivize employee growth.

Each employee qualifies for a public profile at Baymard site (optional). Formal UX certification helps drive employee adoption and engagement.

View Certified Professionals

Example of a certificate
TaylorMade Logo
Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.
Nick Frame Lead UX Designer at TaylorMade

Affordable Pricing to Accelerate Your UX Journey

UX Training & Certification

Each UX training seat gives one person access to all courses, degrees, and all levels of UX certification.

$2,388 Comprehensive plan + $300 per training seat

$3,888 / year
Get Started

Access to:

Baymard Premium UX research access for unlimited users. (‘Comprehensive’ plan, learn more)

UX training & Certification seat for 5 users included.

Got questions?

Book a 30-minute video call to discuss Baymard's online UX Training program or email us at support@baymard.com. We’re here to help!

Baymard Institute’s Research is Used By:

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e- commerce, including:

Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.
Semion Lapin UX Designer at Deloitte Digital
Capital One Logo
I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.
Geoffrey Laux Digital Product Owner at Capital One
AmericanEagle Logo
The UX training course with Baymard is something I wish I had the opportunity to do many years ago. It is a subject matter that everyone who touches any process of website development should know first-hand. Christian did an excellent job at explaining the many guidelines and made it easy to take-in a large amount of comprehensive information without feeling overwhelmed.
Paul Ross A/B Testing Manager at AmericanEagle
MRM McCANN Logo
The training was worth every penny and kudos to Christian and Lauryn for doing such a great job. My mind was definitely blown.
Jim Rampton UX Architect at MRM McCANN
 Blue Acorn iCi Logo
Your company produces an excellent product suite: research, training, contextual examples, and the review tool all in one. It should be core training for most roles in e-commerce focused digital agencies.
Joe Sevits VP of Digital Solutions at Blue Acorn iCi
Branding Brand Logo
Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!
Nikki Orsborn VP of Creative at Branding Brand
Bed Bath & Beyond Logo
Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.
Duygu Kalaycioglu Senior UX Designer at Bed Bath & Beyond

Frequently Asked Questions

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