Increase internal UX skills by having Baymard host 1-5 full days of UX training workshops at your company offices
Christian Holst, research director at the Baymard Institute, will share the findings from Baymard’s 28,000 hours of large-scale e-commerce UX research, and experience with working with clients like Etsy, Office Depot, Sears, Kohl’s, Nike, John Lewis, Carnival, T-mobile, Overstock.com, The North Face, etc.
The UX training will be “hands-on” where your team will be working on applying all findings to your own site. This will not only anchor UX knowledge in your organization, but also make the workshop ideally suited to be a driver for identifying and prioritizing UX changes in your organization.
The in-house workshop is a sensible alternative to Baymard’s public UX training if your company wants something private, wants to generate momentum for kick-starting a redesign project, or wants to instill a stronger UX mindset in the organization.
Compared to public workshops, an in-house workshop is also cheaper if you plan on having 5 or more employees attend.
The goals for the 1-5 Day In-House UX Workshops are to:
Note that at these workshops we will not work with “fun ideas & inspiration found at various places on the internet” but only work with verified design patterns that have consistently shown to perform well during years of usability testing of the world’s leading e-commerce sites.
The 5 workshop days are organized into 5 different themes, each of which represent a core pillar of the user’s online shopping experience.
Module 1: Homepage Design
Module 2: Category Taxonomy
Module 3: Main Navigation
Module 4: Intermediary Category Pages
Module 5: Product Lists
Wrap Up session for Homepage & Category Navigation UX
(Attending this workshop day also includes a full access license to Baymard’s ‘Homepage & Category Usability’ report & benchmark, normally priced at $200, as we’ll use it for the course material).
Module 1: Users’ Query Types
Module 2: Search Form & Logic
Module 3: Autocomplete Suggestions
Module 4: Results Logic & Guidance
Module 5: Search Results Layout
Module 6: Search Filtering & Sorting
Wrap Up session for On-Site Search UX
(Attending this workshop day also includes a full access license to Baymard’s ‘Search Usability’ report & benchmark, normally priced at $200, as we’ll use this study as part of the course material).
Module 1: Product Page Layout
Module 2: Product Images & the Image Gallery UI
Module 3: The ‘Buy’ Section
Module 4: Product Variations
Module 5: Product Descriptions & Spec Sheet
Module 6: User Reviews
Module 7: Cross-Sells
Wrap Up session for Product Page UX
(Attending this workshop day also includes one full access license to Baymard’s ‘Product Page Usability’ report & benchmark, normally priced at $200, as we’ll use it for the course material).
Module 1: Overall Checkout Flow and Account Selection
Module 2: Cart, User Address fields, Shipping Methods
Module 3: Payment fields and 3rd party options
Module 4: Order Review, Field Validation, & Order Confirmation.
Wrap Up session for Checkout UX
(Attending this workshop day also includes one full access license to Baymard’s ‘Homepage & Category Usability’ report & benchmark, normally priced at $200, as we’ll use it for the course material).
Module 1: ‘Understanding Mobile’
Module 2: Mobile Search and Navigation
Module 3: Mobile Product Pages
Module 4: Mobile Checkout Flows
Wrap Up session for Mobile E-Commerce UX
(Attending this workshop day also includes one full access license to Baymard’s ‘Mobile E-Commerce’ report & benchmark, normally priced at $250, as we’ll use it for the course material).
It’s up to you how many days you want the in-house workshop to last. The “1 day = 1 theme” approach means that all attendees won’t necessarily have to attend all 5 days.
Each of the 5 workshop days also includes one ‘Full Access’ license to each of Baymard’s corresponding research studies (normally priced at $200-$250/each), as we’ll use the studies as part of the course material.
The topics and research findings presented are mixed with a “hands-on” approach where, through multiple group exercise sessions throughout each day, your employees will work on applying the UX research findings directly to your e-commerce site.
This “hands-on” training framework is used to instill both the internal discussion and prioritization that emerge as new UX design changes are made, and to better anchor knowledge in the organization (through “learning by doing”).
As part of the UX training workshop your company will therefore also end up with several concrete re-design proposals from your own teams.
Pricing is per day, and you can choose as many days as you’d like (1 day = 1 topic).
The price includes:
Pricing doesn’t include local sales tax (if applicable) and assumes that the workshop is to be held at a location provided and facilitated by your company (typically your company offices).
Compared to Baymard’s public training workshops, an in-house workshop will often be cheaper if there are just 5 people from your company attending the workshop, when factoring in the workdays otherwise lost on travel time, along with hotel and flight expenses, for your employees.
There are no limitations on the number of attendees at your in-house workshops, but we often find you’ll get the best results with 10-20 people attending.
Schedule a meeting to discuss your workshop options by sending an e-mail or calling:
Need to discuss this internally? Download the PDF In-House E-Commerce UX Training Workshops.pdf
Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce, including: