In-House E-Commerce UX Training

Increase internal UX skills by having Baymard host 1-5 full days of UX training workshops at your company offices

Christian Holst, research director at the Baymard Institute, will share the findings from Baymard’s 28,000 hours of large-scale e-commerce UX research, and experience with working with clients like Etsy, Office Depot, Sears, Kohl’s, Nike, John Lewis, Carnival, T-mobile,, The North Face, etc.

The UX training will be “hands-on” where your team will be working on applying all findings to your own site. This will not only anchor UX knowledge in your organization, but also make the workshop ideally suited to be a driver for identifying and prioritizing UX changes in your organization.

The in-house workshop is a sensible alternative to Baymard’s public UX training if your company wants something private, wants to generate momentum for kick-starting a redesign project, or wants to instill a stronger UX mindset in the organization.

Compared to public workshops, an in-house workshop is also cheaper if you plan on having 5 or more employees attend.

Empower Your Organization With In-Depth Research

The goals for the 1-5 Day In-House UX Workshops are to:

  • Share the condensed findings of Baymard Institute’s 28,000 hours of large-scale e-commerce UX research, showing exactly how and why users interpret and misinterpret e-commerce interfaces.
  • Share specific UX design patterns that work, and discuss why those designs work well, by studying ‘State of the Art’ e-commerce UX designs (chosen among Baymard’s 24,000+ categorized ‘best- and worst-practice’ examples from leading e-commerce sites).
  • Solidify the internal UX mindset at your company among your UXers, and qualify the UX mindset in other parts of the organization (e.g., among product managers, developers, designers, or web content creators), by providing a deep understanding of user behavior that can act as a framework for your company’s UX thinking going forward.
  • Kick-start specific UX and feature redesigns with research-based input for change, all of which is developed and anchored in your organization, and facilitated by Baymard.
  • Fast-track e-commerce UX knowledge in new teams and organizations.
  • Develop a team of ‘Certified E-Commerce UX Professionals’. All attendees participating in a UX training workshop can opt for taking an optional exam. Anyone who passes the exams for all 5 topics will earn the certification (more on certification).

Note that at these workshops we will not work with “fun ideas & inspiration found at various places on the internet” but only work with verified design patterns that have consistently shown to perform well during years of usability testing of the world’s leading e-commerce sites.

The 5 Workshop Days: Topics Covered

The 5 workshop days are organized into 5 different themes, each of which represent a core pillar of the user’s online shopping experience.

  1. Homepage & Category Navigation: design of the homepage, the main navigation, drop-down menus, category and sub-category pages, the overall site taxonomy, site-wide navigation, product listing pages, filtering and sorting tools, list item design, etc. (see the full topic list)
  2. Search Experience: how users construct product-related search queries, the type of search queries the search engine supports, how product data is searched, predictive autocomplete suggestions, user guidance on partial matches, “No results” pages, search results layouts and features, faceted search logic, etc. (see the full topic list)
  3. Product Pages: the design and usability of product page layouts, product descriptions, product variations, image gallery UIs, product image types, the “Add to Cart” button and its logic, customer reviews, cross- and up-sells, cross-navigation, etc. (see the full topic list)
  4. Checkout Process: the entire checkout flow, including the shopping cart, account creation, guest checkout, all form fields, field descriptions and labels, shipping methods, 3rd party payment methods, credit card fields, error messages, order reviews, accordion checkouts, number of steps and their sequence, etc. (see the full topic list)
  5. Mobile E-commerce: how to design a user-friendly mobile e-commerce experience, mobile-specific limitations and optimizations, main navigation design for mobile, requirements for mobile product listing designs, product details pages, cart, checkout flow, landscape mode, responsive site deviations from desktop, etc. (see the full topic list)

It’s up to you how many days you want the in-house workshop to last. The “1 day = 1 theme” approach means that all attendees won’t necessarily have to attend all 5 days.

Each of the 5 workshop days also includes one ‘Full Access’ license to each of Baymard’s corresponding research studies (normally priced at $200-$250/each), as we’ll use the studies as part of the course material.

A ‘Hands-On Approach’ to Learning

The topics and research findings presented are mixed with a “hands-on” approach where, through multiple group exercise sessions throughout each day, your employees will work on applying the UX research findings directly to your e-commerce site.

This “hands-on” training framework is used to instill both the internal discussion and prioritization that emerge as new UX design changes are made, and to better anchor knowledge in the organization (through “learning by doing”).

As part of the UX training workshop your company will therefore also end up with several concrete re-design proposals from your own teams.


Pricing is per day, and you can choose as many days as you’d like (1 day = 1 topic).

  • 1st day: $9,000
  • 2nd day: $7,000
  • 3rd, 4th, 5th day: $6,000

The price includes:

  • two senior UX researchers from Baymard at your offices for all workshop days,
  • all of Baymard’s workshop preparation,
  • all course material and licenses to Baymard Pro,
  • Baymard’s travel time, and
  • all of Baymard’s travel expenses anywhere in Europe or North America.

Pricing doesn’t include local sales tax (if applicable) and assumes that the workshop is to be held at a location provided and facilitated by your company (typically your company offices).

Price Per Person

Compared to Baymard’s public training workshops, an in-house workshop will often be cheaper if there are just 5 people from your company attending the workshop, when factoring in the workdays otherwise lost on travel time, along with hotel and flight expenses, for your employees.

There are no limitations on the number of attendees at your in-house workshops, but we often find you’ll get the best results with 10-20 people attending.

Next Steps

Schedule a meeting to discuss your workshop options by sending an e-mail or calling: · USA: (415) 315-9567 · Europe: +45 4096 8188

Need to discuss this internally? Download the PDF In-House E-Commerce UX Training Workshops.pdf

Baymard Institute’s research is used by:

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce, including:

Sears Canada Logo

“A great, informative and impactful weeklong workshop with Baymard. We left with many actionable insights into how to improve overall user experience on our site. Our team now feels confident in their ability to identify and solve issues on their own.

Apptus Logo

“We've been consuming the Baymard Institute reports for a while but the in-house workshop was really the thing that connected all the dots around ecommerce UX together for us. Now our entire team has a common base of understanding, a language, and clear quantified evidence of the importance of common UX guidelines and pitfalls. Reading a report is one thing but actually forcing yourself to apply findings on a real world case was the greatest takeaway from the workshop. UX is often an tricky science subject to a lot of emotional bias and gut feeling. Not so much anymore.

Etsy Logo

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.

Nike Inc. Logo

“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.

3 Logo

“Thank you for a great workshop with good insights and points of action for checkouts. Looking forward to follow your research going forward

Sears Logo

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.

Office Depot Logo

“Baymard have been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.

Columbia Sportswear Logo

“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation. The videos really are an added plus for those who could not make the live presentation and for our continual review between cross functions.

Author of 'Don't Make Me Think' Logo

“Damn. The reports that the @Baymard folks do cost money, but they're worth it.

Overstock Inc. Logo

“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.

B&H Photo & Electronics Corp. Logo

“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it's doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.

S3 Stores Logo

“We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!

Smashing Magazine Logo

“This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.

Kohl’s Logo

“I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.

Belk Logo

“I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc in lab.

Hallmark Logo

“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!

Lenovo Logo

“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.


“Excellent check-out usability benchmark of the world's top 100 grossing e-commerce sites from Baymard Institute


“This #ecommerce checkout guide is worth every penny. Highly recommended. #cro

T-Mobile / Deutsche Telekom AG Logo

“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.


“@OptimiseOrDie @paulrouke Best checkout resource has to be from the Baymard Institute guys: Logo

“It's a very useful study.


“Great UX report on shopping cart checkout forms/process we have used in a few audits recently.

ClickBank Logo

“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.

“I am just thrilled by this study, it's helped me in the construction of my online store checkout. All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. Incredible.

Jarden Consumer Solutions Logo

“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.

Keurig Green Mountain Logo

“I have found the M-Commerce and E-Commerce reports very useful, thank you!


“Does your #ecommerce site suffer from the usability problems Baymard Institute's study uncovered? RT @boxuk

John Lewis Logo

“Many thanks for presenting earlier. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions.

Sports Authority Logo

“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.

Nutrisystem Logo

“The recommendations in our Checkout Usability Audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Usability Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!

Epicenter Consulting Logo

“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team. Logo

“Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service. Logo

“Wow, this is great! Just reviewed it with the team. It's a huge help and we're excited to fix these issues.

Hallmark Cards, Inc. Logo

“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.

Carnival Cruise Lines Logo

“We like what we are reviewing from the audit - great analysis and feedback. Logo

“We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.


“Big recommendation from @waligorski: I REALLY recommend the BI report. - best 150$ spent. (cc @baymard) #ecomchat

Elastic Path Logo

“Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.

Harley-Davidson Logo

“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.

Room & Board Logo

“The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.


“The Baymard Institute have some seriously good reports on ecommerce usability, design, and best practices:


“Worth every dollar. It’s well done, good looking and simply very useful.

iProspect Logo

“I love the information that you guys provide and have bought a couple of reports. Love them.


“Just read through all 144 pages of the @Baymard E-Commerce checkout usability report. Amazing stuff, very helpful.

“I just purchased your E-Commerce Checkout Usability guide today and it is fantastic. I will certainly be recommending it to my friends in the E-Commerce industry [...]

Purch Logo

“Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this. Logo

“We implemented the majority of your checkout recommendations and a/b tested most of them, in every instance your recommendation provided the catalyst for us to make an improvement. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away.

“I wanted to write you a note to tell you how much I've gotten out of the Usability Benchmark I bought this Summer. We often get asked to for help with checkout usability and I often refer people your way. Keep up the great work!


“Love Baymard's Checkout Usability Report, A must read for E-Comm UX teams.


“Usability research: 'E-Commerce Checkout Usability. Exploring the user's checkout experience' Great! (


“If you are a User Experience Designer and have not read this report on check out form usability, than you should #UX


“Geeking Out: “E-Commerce Checkout Usability” by Baymard Institute… I loves me some UX insights— | @Baymard


“designing a checkout experience? This is one of the coolest resource I've seen:


“after benchmarking checkouts for a couple of hours last week... this resource is magical


“A great resource for e-commerce checkout patterns


“Some really good information about UX and shopping cart systems

“I've already made good use of your study. I found it to be well done, well structured [..] So thanks a lot!

“I must say that I have enjoyed reading your checkout study. It has some great tips which we will be applying to our own business.

“Great piece of work! I have referred to it dozens of times in the last few weeks as we're building a new cart.

“I like your checklist very much it helped very well in optimization projects.

“Every 10 years or so comes a report on usability for e-commerce sites that is really worth buying.

“The purchase price of this guide is absolutely nothing compared to the benefits you'll get!

“We purchased your wonderful e-commerce usability report and it is in fact very useful to our current work and research.

“I really enjoy what you guys do. I bought your guide over a year ago to help a large website I consult to improve their checkout.

“Best checkout report I've read to date.

Author of 'Feed A Starving Crowd' Logo

“We implemented these guidelines on a client's website and our e-commerce conversion rate increased 18.7% across the board. Most importantly out mobile conversions increased from 0.89% to 1.9% – we doubled our mobile revenue.

See all 67 testimonials

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