Apparel & Accessories Ecommerce UX Audits
Find your top conversion blockers. Get an expert review of your desktop and mobile apparel sites, actionable recommendations, competitor benchmarks, and implementation examples.
Your Apparel & Accessories UX audit at a glance
~500 UI parameters analyzed
UX analyzed against proven best practices specific to Apparel & Accessories, receive a UX Performance Scorecard to see where you stand.
40 UX Improvements
Get an ROI-driven roadmap, your personalized UX recommendations are prioritised by conversion impact.
Audit Report & Presentation
A bespoke report on your UX friction points with real examples on how to fix them, alongside an expert-led presentation of the findings to all your stakeholders.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Competitor Benchmarking
Benchmark your UX performance against your top competitors. Spot the gaps that'll set your site apart.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
Evidence-backed UX insights for every UI component
Your auditor reviews the full shopping journey on selected devices, including apparel-specific decisions about style, sizing, product imagery, shipping and returns, plus mobile navigation, touch interactions and form usability.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”Will Close Director of A/B Testing at Nike.com
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”Cat Brunson UX Manager at Columbia Sportswear
“Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.”Julia Fink UX Researcher at On Running
Apparel & Accessories UX Audit FAQs
What does a full-site apparel UX audit cover?
Your desktop and mobile shopping experience: homepage and navigation, search, product lists and filtering, product pages, cart and checkout, accounts, and mobile-specific usability. Apparel-specific reviews include sizing information, product imagery, variants, reviews, and shipping and returns information.
When is an audit useful?
Can you compare us with direct competitors?
Can you review a redesign or prototype?
How long does the audit take?
Are the findings confidential?
What if you find fewer than 40 improvements?
How do we get a quote?
Discuss the right audit for your apparel site.
Tell us about your UX goals, site and project scope. We’ll help you plan the right review.