Find the UX issues making parts harder to buy
Technical catalogs put a lot of work on the shopper. An automotive parts UX audit examines how your site supports discovery, product evaluation and ordering. Get a confidential assessment, practical recommendations and examples that help your team decide where to focus next.
Your Automotive Parts audit at a glance
500+ evaluation parameters
Your desktop and mobile experience is assessed against automotive parts criteria, covering the interactions and information shoppers rely on when locating, evaluating and ordering products.
40 prioritized UX improvements
Focus your team on documented issues in the parts buying journey, with proposed changes and relevant implementation examples that make each recommendation easier to evaluate.
Audit report & presentation
Receive a 120+ page report explaining issues, proposed changes and implementation examples, followed by a presentation of the findings and 4 advisory calls with your auditor.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
See your experience in industry context
Compare your UX with automotive parts and specialty sites in Baymard’s research, using the same evaluation framework to understand strengths and areas needing attention.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Automotive Parts audit covers
The review follows the parts shopping journey across desktop and mobile. It examines how people find products, narrow a technical range, interpret product information and complete an order. Account features and mobile interactions are included, so your team can assess the experience as a connected whole.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”Colleen Kersting eCommerce Marketing at Harley-Davidson
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”Geoff Jensen Head of UX at Wrench Inc.
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”Dominik Weber Digital Marketing Manager at Bosch Thermotechnology
Automotive Parts UX audit FAQs
What does the Automotive Parts audit cover?
The full-site audit covers your desktop and mobile websites, including navigation, search, filtering, product pages, checkout and accounts. The assessment and client-specific scorecards remain confidential. Your team agrees the practical scope with Baymard, and delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Get a clearer view of your automotive UX priorities
Discuss your parts catalog, key shopping journeys and current questions with an expert. Agree an audit scope that gives your team useful direction.