Find the UX issues complicating technical purchasing
Business buyers need to navigate detailed catalogs and interpret technical information before ordering. A components and machinery UX audit examines how your site supports that work. Get a confidential review across desktop and mobile, with prioritized recommendations and examples grounded in relevant B2B experiences.
Your B2B Components & Machinery audit at a glance
430+ B2B evaluation parameters
Assess catalog discovery, product tables, technical detail and ordering through a consistent framework, covering the desktop and mobile interactions involved in electronic components and machinery purchasing.
40 prioritized UX improvements
Give your team clear recommendations for documented purchasing issues, with proposed changes and relevant examples that help explain how the interface can better support business buyers.
Audit report & presentation
A 120+ page report explains the findings, recommended changes and implementation examples, supported by a results presentation and 4 advisory calls with your auditor.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare relevant B2B buying experiences
Understand your site alongside components and machinery experiences in Baymard’s research, using consistent evaluation criteria to identify strengths and specific areas for improvement.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your B2B Components & Machinery audit covers
The audit examines how technical buyers navigate the catalog, search for products, use product tables and interpret detailed information. It also reviews checkout, customer accounts and mobile-specific behavior. The resulting findings help your team understand how discovery and evaluation connect to the practical steps of a B2B order.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Exceptional audit with actionable points and excellent examples. ”Kimberly Wells Sr. Product Owner at Infinite Electronics
“A great presentation, and the results were very eye-opening. It’s really helpful.”Tiziana Collova e-Commerce Marketing Specialist at Microchip
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”Dominik Weber Digital Marketing Manager at Bosch Thermotechnology
B2B Components & Machinery UX audit FAQs
What does the B2B Components & Machinery audit cover?
The full-site review covers desktop and mobile B2B electronic components and machinery websites, from catalog discovery through product evaluation, ordering and accounts. Findings and scorecards remain confidential. Agree the important products and buyer journeys with the team; delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Give technical buyers a clearer purchasing experience
Talk through your catalog, buyer journeys and current design questions with an expert, then agree an audit that provides useful priorities for your team.