Audit Service

B2B Medical & Pharma UX Audit

What are the top 40 UX improvements for your B2B Medical & Pharma e-commerce site? Is your UX performance falling behind McKesson, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam, and Thermo Fisher?

Based on the findings from Baymard Institute’s 88,000+ hours of User Experience (UX) research, Baymard will conduct a UX audit of your B2B Medical & Pharma e-commerce site.

The in-depth B2B Medical & Pharma UX audit will be based on 500 weighted UX parameters uncovered during Baymard's large-scale UX testing of e-commerce websites. The UX audit will provide you with:

  • a detailed 120+ page audit report outlining 40 prioritized and research-backed user experience improvements for your site,
  • provide best practice implementation examples and inspiration from other B2B Medical & Pharma sites for each of the 40 identified UX improvements to your site,
  • a detailed, unbiased UX performance analysis across the 500 UX parameters to document your current state and identify the best areas to improve,
  • compare your site’s UX performance directly to the performance of 10 other B2B Medical and Pharma sites, such as McKesson, Allegro Medical, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam, Bound Tree Medical, Thermo Fisher, and Cole Parmer.

Learn more about our B2B Medical & Pharma UX audit analysis, deliverables, and costs in the 5 sections below:


GE Healthcare Logo
I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!
Donal PhippsDigital Marketing Leader at GE Healthcare

What’s Included?

  • A full UX analysis and assessment of your desktop and mobile websites — conducted every year by lead UX researchers at Baymard Institute, utilizing Baymard’s more than 88,000+ hours of large-scale UX research.

  • 7 detailed UX scorecards with a total of 500 UX performance scoring parameters, used for direct UX performance comparison against 10 B2B Medical & Pharma e-commerce sites. In addition, you will also get a UX comparison to 185 general top-grossing US and European B2B and B2C sites, to benchmark how your site stacks up to general user expectations.

  • The auditors will write a detailed 120+ page report with 40 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other B2B Medical and Pharma sites, and occasionally examples outside the industry for cross-industry inspiration.

  • A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.

  • 3 follow-up calls with your UX auditor after delivering the UX audit findings. For feedback on any redesigns you create, a light review of prototypes, questions, etc.

  • A detailed Year-Over-Year UX performance comparison to past audits – documenting your UX progress, and showing how you stack up to the competition and to user’s increasing expectations, every year.

  • Your whole organization gets annual complimentary access to Baymard Premium with full access to Baymard’s 88,000+ hours of UX research findings, UX certification, etc. (normally $2600/year).


Bosch Thermotechnology Logo
Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.
Dominik WeberDigital Marketing Manager at Bosch Thermotechnology

UX Audit Focus

The audit will cover the following areas of your online user experience:

  • Homepage — The homepage structure, design, carousels, personalization, and promotions.

  • Category Taxonomy — The overall e-commerce category structure and taxonomy, includes the common issue of “over-categorization”, information architecture, catalog breadth, category redundancy, overly deep or shallow categories, industry-specific naming, etc.

  • Main Navigation — The main e-commerce navigation design, mega drop-down menus, product navigation and its visual hierarchy, courtesy non-product navigation, etc.

  • Intermediary Category Pages — How deep in the site hierarchy “Intermediary Category” pages are used (vs. using a product listing page), how the category pages are structured and what content they contain, incl. inspirational paths, featured products, and curated content, etc.

  • Site-Wide Layout — Site-wide layouts, footers, newsletter dialogs, ad positioning, and return policy links, etc.


  • Query Types — The level of compliance with 12 different overarching types of search queries that users make on e-commerce sites, all vital for your search engine to support (Exact, Product Type, Feature, Thematic, Relational, Compatibility, Symbol, Subjective, Symptom, Implicit, Non-Product, and Natural Language). How and what product data is actually searched.

  • Search Form & Logic — The design and behavior of the search field itself, query persistence, manual and automatic search scope selection, special characters, etc.

  • Autocomplete — How the autocomplete feature (“predictive search”) should be designed, the types of suggestions it should make, keyboard behavior support, suggesting scopes and products, etc.

  • Results Logic & Guidance — How to guide users toward better paths on the results page, including suggesting alternate queries, scopes, “No results” pages, misspellings, etc.

  • Results Layout — The layout and features of the search results page, such as dynamic list layouts, the search results information, search snippets, pagination, etc.

  • Results Filtering & Sorting — Filtering and sorting of search results, including essential filtering types, faceted search, the design and logic for long lists of filters, filter naming, dynamic sorting, etc.


  • List Layout — The design and features of the overall layout of the product list, includes “list” vs. “grid” layouts, product data consistency, post-processing vendor-supplied data, “responsive upscaling” of product lists, etc.

  • Loading Products — The loading schema for new items loaded into the product list, number of products displayed by default, etc.

  • List Items: What Information to Include — The type and amount of product attributes to include in each list item, product variations in list items, user ratings averages in list items, etc.

  • List Items: User Interface — The styling and display of the included information such a price, product specifications, variations, units, etc.

  • List Items: Product Thumbnails — The type of product thumbnails in each list item, what they depict, their size, hover-enabled thumbnails, showing packaging, etc.

  • List Items: Hover & Hit Areas — The list item’s click behavior, hover effect synchronization, “quick view” features, dynamic amount of content on hover, etc.

  • List Items: Personalization — Context-aware thumbnails, personalized list item and product attributes, highlighting of items, etc.

  • Filtering: Available Filters — The type, amount, and specificity of filters users need, incl. thematic filters, product-specific filters, compatibility filters, symptom filters, product status filters, user-defined filters, price filters, etc.

  • Filtering: Scope & Logic — Filtering logic, scope, and naming schemas, such as over-categorization, mutually exclusive filtering values and non-exclusive values (“AND” “OR” logics), filtering tooltips, filter names, filter value consistency, dynamically renaming filters, etc.

  • Filtering Interface & Layout — Filtering type’s and filtering value’s styling, placement, filter truncation, incl. handling filtering values with 0 matches, filter value checkbox and link styling, the display sequence for filtering values, slider interfaces, etc.

  • Filtering: Applying & Applied Filters — “Apply” buttons and live updating as filters are applied, the position and styling for applied filtering values, browser history, filter and sorting persistence, etc.

  • Sorting — The default sort type, diversity in sorting logic, the sorting interface and scope, alphabetical sorting, category-specific sort types, sorting directions, sorting naming, the scope of the sorting tool, labeling of the sorting interface, dead-end sorting options, logic for customer rating sorting, etc.

  • Comparison Tool — When to have a comparison feature, the design and placement of the “compare” link, the view and features of the comparison page, product data consistency, inline help options, etc.


  • Product Page Layouts — “Horizontal Tabs”, “Sticky TOCs”, “Collapsed Sections”, “One Long Page”, etc.

  • Product Images — How users inspect product images, the 7 different image types e-commerce sites need, number of images, etc.

  • Image Gallery User Interface — Image gallery design, image navigation, methods of zoom, carousels, overlays, default image and size, etc.

  • The “Buy” Section — Design and position of elements such as “Add to Cart” button, prices and discounts, quantity field, etc.

  • Shipping and Returns — Shipping and returns information at the product page, “Free Shipping” tiers, and “Find in Store” features.

  • Product Variations — Selecting color and size variations, content across variations, product customizations and personalizations.

  • Product Description — Product information and descriptions, the type of content needed, text styling, sub-titles, product headlines, etc.

  • Product Specifications Sheet — Spec sheet layout, specs in tables vs. product descriptions, help features, post-processing of vendor data, etc.

  • Auxiliary Content — Q&A/FAQs, social media tools, and expert-generated content.

  • Cross-Sells & Cross-Navigation — Cross-sells design, placement, and logic, cross-navigation elements, “Recently Viewed Products”, etc.


  • Shopping Cart & “Added to Cart” Behavior — Shopping cart design, quantity, and save features, as well as the page-response when users add products to the cart (drop-down cart, etc.)

  • Account Selection & Creation — Account selection designs and communication, “Delayed Account Creation”, password rules, etc.

  • Customer & Address Information — Privacy concerns, shipping addresses, billing addresses, international addresses, phone fields, address auto-detection techniques, etc.

  • Shipping — Shipping interface design and information hierarchy, shipping descriptions, order cut-off times, along with omni-channel features such as Store Pickup, Store Availability, and Ship to Store.

  • Payment Flow & Methods (includes Third-Party) — The payment methods interface, how to integrate and display third-party payment options, PO orders, international currencies, etc.

  • Credit Card Form — The credit card field design and its validation logic and formatting, along with the expiration date, security code, and cardholder name inputs, field sequence, card icons, and card type selection.

  • Order Review — Review step design, “Place Order” button placement, and necessary review data, along with its editing flow.

  • Order Confirmation & E-Mail (to the extent it’s possible to access this) — The information and actions needed on the order confirmation page, along with the order confirmation e-mail.

  • Checkout Page Design — Checkout process steps, “Enclosed Checkout” designs, order summary sidebars, and how to design and position the cart link in the site-wide header.

  • User Attention & Interactions — Load indicators, feedback on user actions, the use of overlays, feedback requests, introduction of site-specific features, and embedded content from third-parties.

  • Cross-Sells — Active vs. passive cross-selling, adapting cross-sells to user context, and pitfalls of specific placements and wording.

  • Form Design & Features — How to design and position the primary button, “Apply” buttons, minimizing form intimidation, multi-column layouts, tabbing flows, CAPTCHAs, back-button and enter-keystroke behavior.

  • Validation Errors & Data Persistence — How to design and position error messages, how to word them, and persisting data in non-secure and secure form fields, along with inline validation.

  • Address Validators — When address validations are necessary, “Force-Proceeding” through address validators, along with address validator design and logic.

  • Field Labels & Microcopy — Marking optional and required fields, field label position, tooltips, and optimizing microcopy and descriptions.

  • Field Design & Features — How to match the type of interface with the input type, drop-downs and radio button implementations, input masks and character restrictions, custom designed input fields, etc.

  • Default Values & Autocompletion — Intelligent form features, including inferred selections, pre-fills, auto-fills, and personalization of the checkout flow.


  • ‘My Account’ Sign-In — Account sign in, including password reset and account lockouts, “Soft” sign in, automatic sign out, and where users should be sent after signing in.

  • ‘My Account’ Drop-Down — Placement of the “My Account” drop-down menu, account features to include, how the “My Account” drop-down should be structured and styled, personalization, and what “My Account” drop-down implementations should be avoided.

  • ‘My Account’ Dashboard — Providing paths to all ‘My Account’ features, highlighting recent orders, limiting ads, and using icons; dashboard designs that use a sidebar or “Cards “for navigation.

  • ‘My Account’ Stored Addresses, Cards, and Newsletters — Credit card updating flow, default addresses, editing vs. adding a new address, newsletter frequency and “unsubscribe “, confirmations, and ‘Apply’ buttons.


  • Mobile Basics — Content and structure of mobile site vs. desktop site, size and spacing of hit areas, multiple hit-areas within the same visual element, font-sizes, landscape mode, bugs and quirks vulnerable to the mobile platform, auto-zoom, etc.

  • Mobile Site Homepage & Main Navigation — Main navigation design and logic, double-hit area issues, homepage structure and design, auto-rotating carousels, etc.

  • Mobile Search — User’s crossover from category navigation to search, search scopes, misspellings and synonyms, search query support, “No results” pages, Faceted Search filters, etc.

  • Mobile Product Lists — List item size, product thumbnail size relative to product type, amount of product attributes in list items, hit areas within the product list, separation of list items, pagination vs. load more vs. endless scrolling, visual indicators, product variations, list item interactions on a touch screen, etc.

  • Mobile Filtering & Sorting — Styling and position of both “filter” and “Sort” options, sort types, “apply” buttons vs. auto-applying filtering values, the display of applied filters, information scent, product status, filtering interface, etc.

  • Mobile Cross-Navigation & Compatibility — Interlinking of compatibility-dependent products, cross-sells, list item consistency, etc.

  • Mobile Product Page Layouts — Product page structure, sub–product pages, collapsed product page sections, user reviews, “add to cart” button placement, “Store Pickup”, etc.

  • Mobile Product Images — Product image size, product image zoom levels, image ambiguity, touch gestures in the image gallery, etc.

  • Mobile Product Descriptions, Specs, & Compatibility — Division of product info between description and spec list, styling of product description, amount and level of specs included, product compatibility information and relationships, etc.

  • Mobile Shopping Cart — Cost estimates, number and placement of “checkout” buttons, saving mobile carts, picking up mobile carts on desktop devices, etc.

  • Mobile Checkout Steps — Account creation, shipping and billing addresses, shipping methods, “Store Pickup”, payment, order review, linear checkout flows, mobile process steps, etc.

  • Mobile Checkout UX — Optional vs. required fields, minimizing number of fields, form field label placement in smartphone portrait and landscape modes, inline labels, floating labels, grouping checkout info for mobile overview, field context, location detection, touch keyboard auto-correct, optimized keyboards, auto-capitalization, etc.

Custom B2B Competitors

In addition to auditing your site UX and comparing it to 10 large B2B Medical & Pharma e-commerce sites in our benchmark database (McKesson, Allegro Medical, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam, Bound Tree Medical, Thermo Fisher, and Cole Parmer), we can also expand the project scope to include a custom competitive audit against any local or direct B2B competitor(s) you’d like. This is available for sites in most countries and languages.


Microchip Logo
A great presentation, and the results were very eye-opening. It’s really helpful.
Tiziana Collovae-Commerce Marketing Specialist at Microchip

What Are Audits For?

Most commonly, our UX audit services are used by:

  • Sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
  • Sites that would like inspiration and verification of their new redesign. For example, before spending resources on the final production code — auditing prototype designs are cheaper than re-coding.
  • Optimized sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.
  • Sites that would like to track their UX performance year-over-year, to measure and document UX progress towards stakeholders and over time.

Return on Investment

Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.


Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep AgarwalGrowth Manager at Google Shopping

How Will the Audit Be Delivered?
What Will It Cost?

An annual B2B Medical & Pharma UX audit (desktop and mobile web) across all 7 audit focus areas cost $12,700 (USD) per year.

An annual B2B Medical & Pharma UX audit includes:

  • A full UX review and analysis by Baymard’s team of UX researchers of both your desktop and mobile websites.

  • 7 detailed UX performance scorecards with a total of 500 review parameters, and with performance comparison against 11 leading B2B Medical & Pharma sites, along with a general comparison to 185 top-grossing US, European, and International e-commerce sites.

  • A 120+ page audit report with 40 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from other B2B e-commerce sites.

  • A 2-hour video conference with you and your team to discuss the audit results.

  • 3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.

  • 12 months of complimentary access to a Baymard Premium ‘Specialty’ plan with full access to Baymard’s 88,000+ hours of UX research findings (normally $2600 year).

Reach out below to discuss your needs or request a UX audit of your B2B Medical & Pharma site. (PS client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database).

Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.

B2B Medical & Pharma UX Audit Price

$12,700

per audit

  • Refund Policy: In the event that we’re unable to provide 40 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.

  • Lead time: A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.

  • Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).

  • Unbiased: As Baymard does not offer any kind of design or development services or sell e-commerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.

What Our Clients Say About the UX Audit

GE Healthcare Logo
I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!
Donal PhippsDigital Marketing Leader at GE Healthcare
SiteOne Landscape Supply Logo
Baymard recently did a UX audit of our new e-commerce Website. We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. We believe Baymard’s work will help us increase revenue and user satisfaction.
Colleen RomeroDigital Marketing Director at SiteOne Landscape Supply
Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it mean to create a truly usable interface in the ecommerce business.
Semion LapinUX Designer at Deloitte Digital
Kingfisher PLC Logo
The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.
Claire WhiteUX Specialist for Kingfisher PLC
Bosch Thermotechnology Logo
Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.
Dominik WeberDigital Marketing Manager at Bosch Thermotechnology
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will CloseDirector of A/B Testing at Nike.com
Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan TrogdonDirector of User Experience at Office Depot
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep AgarwalGrowth Manager at Google Shopping
Microchip Logo
A great presentation, and the results were very eye-opening. It’s really helpful.
Tiziana Collovae-Commerce Marketing Specialist at Microchip
Bell Canada Logo
Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.
Marc UlrichAssociate Director of Web Usability at Bell Canada
Integer Logo
My team loves Baymard Premium and it has become a valuable tool for us. We consult with a number of large brands and manage their eComm (both DTC and eRetail) and your data is amazing, it gives us all the testing data without having to run the tests ourselves. Our clients appreciate us having the depth of knowledge Baymard provides, we’ve used Baymard data multiple times to defend our recommendations and to inform our designs.
Dean RizzutoUX Director at Integer Group
Capital One Logo
I wanted to begin by saying how incredibly impressed I have been all this week with both the degree/depth of content shared on UX/UI best practices for eCommerce experiences as well as specifically your presentation skills. This has by far been one of the most valuable conferences/workshops I have ever attended in my professional career.
Geoffrey LauxDigital Product Owner at Capital One
MRM McCANN Logo
The training was worth every penny and kudos to Christian and Lauryn for doing such a great job. My mind was definitely blown.
Jim RamptonUX Architect at MRM McCANN
Hallmark Logo
These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!
Cary MoodyUsability Researcher at Hallmark
S3 Stores Logo
We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!
Sergey VorozhtsovCEO at S3 Stores, Inc.
Clicktale Logo
Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!
Eliza SavovCX Research Team Lead at Clicktale
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Damn. The reports that the @Baymard folks do cost money, but they’re worth it.
Steve KrugAuthor of ‘Don’t Make Me Think’
Ace Hardware Logo
I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.
Jenny UrbanUser Experience Director at Ace Hardware
Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat BrunsonUX Manager at Columbia Sportswear
B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham BerkowitzB&H Photo
Belk Logo
I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.
Catherine BrunsonCustomer Experience Strategist at Belk
Lenovo Logo
Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.
Leah KaufmanSenior UX Research Manager at Lenovo
Kohl’s Logo
I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.
Ryan FinleySite Search Professional at Kohl’s Department Stores
Shopify Logo
We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.
Nicole PappMerchant Success Manager, Shopify
Steve Johnson Profile Picture
This #ecommerce checkout guide is worth every penny. Highly recommended. #cro http://t.co/FPVAYDr1
Steve Johnson@johnsonstevec
T-Mobile / Deutsche Telekom AG Logo
Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.
Mirko SablicEU eTransformation Competence at ​Deutsche Telekom / T-mobile
Etsy Logo
Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.
Alex WrightDirector of Research at Etsy
Digital Telepathy Profile Picture
Great UX report on shopping cart checkout forms/process we have used in a few audits recently. http://t.co/vkpeYOAS
Digital Telepathy@dtelepathy
ClickBank Logo
It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.
Jason GreeneUX Design Lead at ClickBank
I am just thrilled by this study, it’s helped me in the construction of my online store checkout. All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. Incredible.
Rick LangeOwner of StudioStreet
Jarden Consumer Solutions Logo
Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.
Tara CostaSenior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)
Keurig Green Mountain Logo
I have found the M-Commerce and E-Commerce reports very useful, thank you!
Josh ShawWeb Manager at Keurig Green Mountain
Nutrisystem Logo
The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!
Erin StraubUX Design Manager at Nutrisystem
Epicenter Consulting Logo
Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.
Aaron HenigOperations Manager at Epicenter Consulting, New York
Smashing Magazine Logo
This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.
Vitaly FriedmanEditor in Chief of Smashing Magazine
StickerMule.com Logo
Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.
Anthony ThomasUX responsible at StickerMule.com
Hallmark Cards, Inc. Logo
The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.
Wendy BonnstetterUX Director at Hallmark Cards, Inc.
Carnival Cruise Lines Logo
We like what we are reviewing from the audit - great analysis and feedback.
David PolancoUX Lead at Carnival Cruise Lines
n11.com Logo
We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.
Efe YamanProgram Manager at n11.com
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Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.
Linda BustosDirector of E-commerce Research at Elastic Path
Harley-Davidson Logo
We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.
Colleen KerstingeCommerce Marketing at Harley-Davidson
Room & Board Logo
The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.
Jill McDonaldUX Architect at Room & Board
Joybird Logo
[Wanted to] say thanks, because we had a meeting yesterday everyone’s really excited about this. It’s really got everyone motivated and interested in what we’re going to tackle next so it’s been really invaluable, I think.
Phil LostyQA Manager at Joybird
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The Baymard Institute have some seriously good reports on ecommerce usability, design, and best practices: http://t.co/cuxO3VwiVe
Josh @ Digital Darts@digital_darts
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Worth every dollar. It’s well done, good looking and simply very useful.
Jan JursaCurator of IATV and the MobX conference
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I love the information that you guys provide and have bought a couple of reports. Love them.
Karen KysarSite & Search Optimization Lead at iProspect
Purch Logo
Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this.
Greg DalbyDirector of E-Commerce at Purch
RepairClinic.com Logo
We implemented the majority of your checkout recommendations and a/b tested most of them, in every instance your recommendation provided the catalyst for us to make an improvement. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away.
Chris HallPresident of RepairClinic.com
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Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!
Nikki OrsbornVP of Creative at Branding Brand
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You guys help us, our clients (and our clients’ users), in delivering a better user experience through your research. I really appreciate it.
Fernando ValentiniManaging Partner at eNe Solucoes
I wanted to write you a note to tell you how much I’ve gotten out of the Usability Benchmark I bought this Summer. We often get asked to for help with checkout usability and I often refer people your way. Keep up the great work!
Mike ArsenaultCo-founder of Rejoiner
Solutionists Logo
This is without a doubt the most important eCommerce training I’ve ever done. Knowing the right approach for converting the average user puts us massively ahead of the competition.
James GilbertCEO at Solutionists
Chau Hong Pham Profile Picture
Love Baymard’s Checkout Usability Report, http://t.co/zPb64Auk. A must read for E-Comm UX teams.
Chau Hong Pham@chauhongpham
John Lewis Logo
The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.
Greg WoodsUX & UI Design and Research Manager at John Lewis
Jonathan Shariat Profile Picture
If you are a User Experience Designer and have not read this report on check out form usability, than you should http://t.co/tdw0CKjY #UX
Jonathan Shariat@DesignUXUI
Boxed Logo
Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.
Jillian CrudoProduct Design Manager at Boxed
PriceSpy Logo
I just wanted to reach out to you personally and commend you for hosting a terrific course. It’s quite seldom I find myself learning quite as much and gaining so many new perspectives in such a short period of time. So please keep up the good work and keep on inspiring other fellow UX practitioners!
Victoria RönningUX Designer at PriceSpy
Max Ciccotosto Profile Picture
designing a checkout experience? This is one of the coolest resource I’ve seen: http://t.co/CB1X2GTY
Max Ciccotosto@maxciccotosto
Anodyne Logo
I’m very impressed! Not about our site’s performance, quite the opposite, but about your work. Very detailed and packed with great and tangible advice. This was exactly what I dreamt about, but sometimes you just have to be careful dreaming.
Kenneth AvnstedCEO at Anodyne
Fast Growing Trees Logo
We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.
Justin FrenchDirector of E-commerce at Fast Growing Trees
Retail Express Logo
I often refer to myself as ‘the worst type of user’ because I have adapted to standard/bad UX practices when browsing eCommerce sites. I have found Baymard Institute is an incredible resource for getting some insight into user behaviour for making websites foolproof.
Jesse DaviesDesign Manager at Retail Express
aquazie Profile Picture
after benchmarking checkouts for a couple of hours last week… this resource is magical http://t.co/ISKOfyGE
aquazie@aquazie
Dekode Logo
Truly a great learning experience about almost every aspect of eCommerce and the steps you need to take to improve the shopping experience for your users. Everyone working with eCommerce should attend this course. Absolutely worth the investment!
Axel GiæverSenior UX Designer at Dekode
I really enjoy what you guys do. I bought your guide over a year ago to help a large website I consult to improve their checkout.
Daniel KohnFounder of AbandonAid
Author of ‘Feed A Starving Crowd’ Logo
We implemented these guidelines on a client’s website and our e-commerce conversion rate increased 18.7% across the board. Most importantly our mobile conversions increased from 0.89% to 1.9% – we doubled our mobile revenue.
Rober CooreyAuthor of ‘Feed A Starving Crowd’
I wanted to pass on some praise to the Baymard team. I’m doing some desk research at the moment into best practices for navigation, search and filtering, and I’ve been using a lot of Baymard reports. Even though we’re not in the e-comm business, the insights you provide have been invaluable and inspirational to my project. It’s really really great work. I’ve previously grazed the content before out of interest, but now that I’m actually putting it into practice, I’m really feeling the value of this work. Thanks for making it available so that the whole community can benefit.
Barry PrendergastSenior Product Designer
WCR Window Cleaning Resource Logo
I just wanted to let you know that I think your site is the best thousand bucks I’ve ever spent. I wish I found you years ago.
Chris LambrinidesPartner at Window Cleaning Resource
Binary Minds Logo
Christian Holst and his team have done it again. Rock-solid research backed up by numbers that can’t be argued with. We’ve been using Baymard’s research for many years now and consistently find value in it in the form of highly applicable guidelines. The cost of the annual subscription has paid for itself many times over. Thank you for that, Christian.
Robert KnoerkCEO at Binary Minds
Wrench Inc. Logo
Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!
Geoff JensenHead of UX / Design at Wrench Inc.
Avast Logo
We have recently tested some of your recommendations for the Avast checkout and got some great wins!
Tomas JanuE-Commerce Director at Avast