Make complex medical and pharma catalogs easier to use
Give professional buyers clearer paths to the information and ordering tools they need. Baymard reviews your B2B medical and pharma ecommerce experience, from search and product specifications to checkout and accounts, and provides prioritized usability recommendations illustrated with relevant implementation examples.
Your Medical & Pharma audit at a glance
400+ UI parameters analyzed
Review your desktop and mobile websites against 400+ weighted UX parameters, including product discovery, technical information, variations, ordering forms and the tools buyers use to manage accounts.
40 prioritized UX improvements
Get 40 prioritized recommendations that explain usability issues, propose changes and provide implementation examples from B2B medical and pharma sites and relevant ecommerce experiences.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Understand how your UX compares with B2B medical and pharma sites such as McKesson, Medline and Thermo Fisher, alongside broader B2B and B2C ecommerce expectations.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Medical & Pharma audit covers
Professional buyers need usable tools to find products and interpret detailed information. The audit examines category navigation, search, filtering, product descriptions and specification tables, then reviews variations, cart interactions and ordering forms. Account navigation and self-service are assessed alongside mobile usability, with recommendations focused on clear, accessible ecommerce interactions.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”Donal Phipps Digital Marketing Leader at GE Healthcare
“Very thorough evaluation against a clear set of criteria; highly knowledgeable staff and insightful Q&A presentation.”Andreas Frank CEO at Net32
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”Ariella Galvin Sr. Digital Merchandising Manager at CVS Health
Medical & Pharma UX audit FAQs
What does the Medical & Pharma audit cover?
The audit evaluates desktop and mobile ecommerce journeys, including product discovery, technical product information, ordering and account self-service. Agree the product categories, buyer journeys and any additional competitor comparisons during scoping. Delivery timing is confirmed at that stage, and 4 advisory calls help your team discuss the findings and proposed implementation.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Identify practical improvements for your professional buyers
Discuss your catalog, buyer journeys and ordering experience with Baymard. Agree a focused audit scope and get practical priorities for making ecommerce interactions clearer.