Help shoppers navigate a broad catalog and complete their purchase
A large, varied catalog puts pressure on every step of the shopping journey. Baymard evaluates how customers find products, compare options, understand details and complete checkout, giving your team research-backed priorities and implementation examples to guide improvements across your desktop and mobile websites.
Your Mass Merchant audit at a glance
500 UI parameters analyzed
Evaluate your desktop and mobile shopping experience against 500 weighted UX parameters, from category navigation and search to product information, checkout and account self-service.
40 prioritized UX improvements
Receive 40 prioritized recommendations that explain usability issues across your shopping experience, suggest practical changes and show implementation examples from mass merchants and other retailers.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
See how your UX performance compares with mass merchants such as Amazon, Walmart and Target, supported by broader ecommerce comparisons that place individual journeys in context.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Mass Merchant audit covers
Customers shopping a broad catalog need clear routes to products and useful information at each step. The audit examines category structure, search, product lists and filters, then reviews product imagery, specifications, variations and reviews. It also assesses cart and checkout interactions, account tools and the mobile usability of the shopping journey.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”Greg Woods UX & UI Design and Research Manager at John Lewis
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”Jaime Wilson Sr. Director of Design & Development at Overstock.com
Mass Merchant UX audit FAQs
What does the Mass Merchant audit cover?
Your desktop and mobile websites are evaluated across product discovery, product evaluation, checkout and account self-service. Agree the category coverage, priority journeys and any additional competitor comparisons during scoping so the audit addresses your catalog and team’s needs. Delivery timing is confirmed during scoping, with 4 advisory calls available to discuss findings and implementation.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Set clear UX priorities across your catalog
Talk with Baymard about your categories, customer journeys and priorities. Agree an audit scope that helps your team focus improvements across the shopping experience.