Meal Kit Website UX Audit
What are the top 40 UX improvements for your Meal Kit website? How does your UX performance compare to Blue Apron, HelloFresh, Marley Spoon, Sunbasket, etc.?
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct a Meal Kit website UX audit.
The in-depth Meal Kit UX audit will be based on 400+ weighted UX parameters uncovered during our large-scale UX testing of meal kit sales sites. This will provide you with:
- a detailed 120+ page audit report outlining 40 prioritized and research-backed user experience improvements for your meal kit site,
- provide best practice implementation examples and inspiration from other meal kit sites, for each of the 40 identified UX improvements to your site,
- a detailed unbiased UX performance analysis across the 400+ UX parameters to document your current state and identify the best areas to improve,
- compare your site’s UX performance directy to the performance of other meal kit sites: Able & Cole, Blue Apron, Green Chef, Gousto, HelloFresh, Marley Spoon, Purple Carrot, and Sunbasket.
Learn more about our Meal Kit UX audit analysis, deliverables, and costs in the 5 sections below:
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
What’s Included in a Meal Kit Website UX Audit?
A full UX analysis and assessment of your desktop and mobile websites — conducted by lead UX researchers at Baymard Institute, utilizing Baymard’s more than 150,000+ hours of large-scale UX research.
Detailed UX scorecards with a total of 400+ UX performance scoring parameters, used for direct UX performance comparison against other online meal kit websites (Able & Cole, Blue Apron, Green Chef, Gousto, HelloFresh, Marley Spoon, Purple Carrot, and Sunbasket). You'll also get a UX comparison to other industry sites (like Grocery, Food Delivery & Takeout, etc.), to benchmark how your site stacks up to general user expectations.
The auditors will write a detailed 120+ page report with 40 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other meal kit sites, and occationally examples outside the meal kit industry for cross-industry inspiration.
A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.
3 follow-up calls with your UX auditor after delivering the UX audit findings. For feedback on any redesigns you create, a light review of prototypes, questions, etc.
Your whole organization gets 4 months of complimentary access to Baymard Premium with full access to Baymard’s 150,000+ hours of UX research findings, etc.
“Thank you, this was really insightful!”
UX Audit Focus
The audit will cover the following areas of your online user experience:
Custom Meal Kit Competitors
In addition to auditing your site UX and comparing it to 8 leading meal kit sites (Able & Cole, Blue Apron, Green Chef, Gousto, HelloFresh, Marley Spoon, Purple Carrot, and Sunbasket), we can also expand the project scope to include a custom competitive audit against any local or direct meal kit competitor(s) you’d like. This is available for sites in most countries and languages.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
What Are Audits For?
Most commonly, our UX audit services are used by:
- Sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
- Sites that would like inspiration and verification of their new redesign. For example, before spending resources on the final production code — auditing prototype designs are cheaper than re-coding.
- Optimized sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.
- Sites that would like to track their UX performance year-over-year, to measure and document UX progress towards stakeholders and over time.
Return on Investment
Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
How Will the Audit Be Delivered?
What Will It Cost?
A Meal Kit UX audit across the desktop and mobile website costs $17,500 (USD).
A ‘Meal Kit UX audit’ includes:
A full UX review and analysis by Baymard’s team of UX researchers of both your desktop and mobile sales websites.
Detailed UX performance scorecards with a total of 400+ review parameters, and with performance comparison against Able & Cole, Blue Apron, Green Chef, Gousto, HelloFresh, Marley Spoon, Purple Carrot, and Sunbasket.
A 120+ page audit report with 40 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from leading meal kit sites and general industry leaders.
A 2-hour video conference with you and your team to discuss the audit results.
3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.
- 4 months of complimentary access to a Baymard Premium ‘Specialty’ plan with full access to Baymard’s 150,000+ hours of UX research findings.
Reach out below to discuss your needs or request a UX audit of your meal kit site. (PS client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database).
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Meal Kits Audit Price
$17,500
per audit
Refund Policy: In the event that we’re unable to provide 40 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
Lead time: A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.
Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).
Unbiased: As Baymard does not offer any kind of design or development services or sell ecommerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“Thank you, this was really insightful!”
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”