Make it easier to understand plans and choose a meal kit
Help customers understand how your meal kit service works and choose an option that suits them. Baymard assesses plan selection, recipe browsing, signup and account interactions, then gives your team prioritized recommendations and implementation examples grounded in research on meal kit shopping.
Your Meal Kits audit at a glance
400+ UI parameters analyzed
Assess your desktop and mobile websites against 400+ weighted UX parameters, covering plan comparison, recipe discovery, signup, checkout and account self-service across the meal kit journey.
40 prioritized UX improvements
Receive 40 prioritized recommendations that explain where customers encounter friction, propose changes and illustrate better implementations from meal kit services and relevant ecommerce experiences.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Compare your UX performance with meal kit services such as HelloFresh, Blue Apron and Gousto, and understand how common interactions measure up against broader ecommerce expectations.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Meal Kits audit covers
Customers need to understand the service before committing to a plan. The audit examines how you explain meal quantities, servings, costs and delivery, including plan matrices and selection quizzes. It also reviews recipe browsing and details, signup and payment forms, account self-service and how these interactions work on mobile.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”Erin Straub UX Design Manager at Nutrisystem
“Thank you, this was really insightful!”Andrew Wright Product Design Manager at Instacart
“I appreciated the detailed audit and found the readout to be insightful and inspiring. The Baymard team did a fabulous job of explaining methodology, answering questions, and providing best practice recommendations! ”Jenn Keller Sr. UX Designer at KFC
Meal Kits UX audit FAQs
What does the Meal Kits audit cover?
The audit covers your desktop and mobile websites, from understanding the meal kit service and comparing plans to browsing recipes, signing up and using account tools. The relevant journeys and any additional competitor comparisons are agreed during scoping. Delivery timing is confirmed at that stage, and 4 advisory calls support questions and implementation discussions.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Clarify the path from plan discovery to signup
Discuss your meal kit plans, recipe experience and signup priorities with Baymard. Define an audit that helps your team make the service easier to use.