Audit Service

‘SaaS & Digital Subscriptions’ UX Audit

What are the top 30 UX improvements for your Digital Subscriptions sales site? How does your UX performance compare to Slack, Adobe, Microsoft Teams, Dropbox, Norton, Netflix?

Based on the findings from Baymard Institute’s 130,000+ hours of User Experience (UX) research, Baymard will conduct a UX audit of the sales site for your SaaS or Digital Subscription service.

The in-depth digital subscription sales site UX audit will be based on 350+ weighted UX parameters uncovered during our large-scale UX testing of both SaaS and Digital Subscriptions sites. The UX audit will provide you with:

  • a detailed 120+ page audit report outlining 30 prioritized and research-backed user experience improvements for your site,
  • provide best practice implementation examples and inspiration from other digital subscription sites for each of the 30 identified UX improvements to your site,
  • a detailed, unbiased UX performance analysis across the 350+ UX parameters to document your current state and identify the best areas to improve,
  • compare your site’s UX performance directly to the performance of 20 other B2C and B2C digital subscription and SaaS sales sites (Zoom, Slack, Basecamp, Firebase, Xero, ZenDesk, Box, Shopify, Adobe, Microsoft Teams, Netflix, HBO Max, Apple Music, Dropbox, Norton, McAfee, Avast, Grammarly, Evernote, and Code Academy).

Learn more about our SaaS & Digital Subscriptions UX audit analysis, deliverables, and costs in the 5 sections below:


Avast Logo
We have recently tested some of your recommendations for the Avast checkout and got some great wins!
Tomas Janu E-Commerce Director at Avast

What’s Included in a SaaS UX Audit?

  • A full UX analysis and assessment of your desktop and mobile sales websites — conducted every year by lead UX researchers at Baymard Institute, utilizing Baymard’s more than 130,000+ hours of large-scale UX research.

  • 6 detailed UX scorecards with a total of 350+ UX performance scoring parameters, used for direct UX performance comparison against 20 SaaS & Digital Subscriptions websites. In addition, you will also get a UX comparison to 244 general leading US and European e-commerce sites, to benchmark how your site stacks up to general user expectations.

  • The auditors will write a detailed 120+ page report with 30 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other B2B and B2C SaaS & Digital Subscriptions sales sites.

  • A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.

  • 12 follow-up calls with your UX auditor after delivering the UX audit findings. For feedback on any redesigns you create, a light review of prototypes, questions, etc.

  • A detailed Year-Over-Year UX performance comparison to past audits – documenting your UX progress, and showing how you stack up to the competition and to user’s increasing expectations, every year.

  • Your whole organization gets annual complimentary access to Baymard Premium with full access to Baymard’s 130,000+ hours of UX research findings, UX certification, etc. (normally $2600/year).


Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep Agarwal Growth Manager at Google Shopping

UX Audit Focus

The audit will cover the following areas of your online user experience:

  • Homepage — The homepage structure, design, carousels, personalization, and promotions.

  • Category Taxonomy — The overall site structure and taxonomy, includes the common issue of “over-categorization”, information architecture, overly deep or shallow categories, industry-specific naming, etc.

  • Main Navigation — The main e-commerce navigation design, mega drop-down menus, product navigation and its visual hierarchy, courtesy non-product navigation, etc.

  • Site-Wide Layout — Site-wide layouts, footers, newsletter dialogs, ad positioning, etc.


  • “Features”-pages — The layout and structure of “feature” pages, how feature sub-pages are interlinked, how they collectively “sell” the service, etc.

  • Feature Descriptions — The language and jargon used to describe the features, etc.

  • Visuals and Video - What visuals are present, where they are present, how visuals and descriptions intersect, along with a series of usability pitfalls when if using videos on sales pages.

  • “Case Study/Customers”-pages — When to use “case study” pages on the sales site (sometimes also referred to as “Customers” pages), how to structure them, when to sub-section the case study collections into sub-pages, and how to interlink the rest of the sales sites with the case study pages. (Audited if applicable)

  • “Industry”-pages — When and how to use “industry” pages to describe the use cases from a particulars industry’s viewpoint. (Audited if applicable)

  • “App Integrations”-pages — When and how to “App Integrations” pages, when to create a directory of integrations pages, making it searchable, how to interlink the rest of the sales site with the app integrations pages. (Audited if applicable)


  • Plan Matrix layout — the length of the matrix (amount of features included, incl. feature truncation), the width of the matrix (how 5+ different plans are displayed), the overall layout and structure of the matrix, etc.

  • Feature’s in the matrix — feature descriptions and explanations, how the plan matrix is interlinked with the rest of the sales site, increasing feature scannability, etc.

  • Page interactions — how pages are interlinked, integrated FAQs and live chat on the plan matrix page, pricing and CTAs, collapsible sections, etc.


  • Overall layout and flow — The overall process and layout for the account signup flow.

  • Customer Information fields — design, flow, and usability of fields such as email, customer name, address, billing address, phone, international addresses, address auto-detection techniques, privacy concerns, etc.

  • Payment Flow & Methods (includes Third-Party) — The payment methods interface, how to integrate and display third-party payment options, international currencies, coupon codes, etc.

  • Credit Card Form — The credit card field design and its validation logic and formatting, along with the expiration date, security code, and cardholder name inputs, field sequence, card icons, and card type selection.

  • Order Review — Review step design, “Place Order” button placement, and necessary review data, along with its editing flow.

  • Order Confirmation & E-Mail (to the extent it’s possible to access this) — The information and actions needed on the order confirmation page, along with the order confirmation e-mail.

  • User Attention & Interactions — Load indicators, feedback on user actions, the use of overlays, feedback requests, introduction of site-specific features, and embedded content from third-parties.

  • Validation Errors & Data Persistence — How to design and position error messages, how to word them, and persisting data in non-secure and secure form fields, along with inline validation.

  • Field Labels & Microcopy — Marking optional and required fields, field label position, tooltips, and optimizing microcopy and descriptions.

  • Field Design & Input Optimization — How to match the type of interface with the input type, drop-downs and radio button implementations, input masks and character restrictions, custom designed input fields, etc. Incl. intelligent form features, including inferred selections, pre-fills, auto-fills, and personalization of the checkout flow.


  • ‘Stored Account’ Addresses, Payment Methods, and Newsletters — credit card updating flow, stored address, newsletter frequency and “unsubscribe “, confirmations, and ‘Apply’ buttons.

  • Mobile Basics — Content and structure of mobile site vs. desktop site, size and spacing of hit areas, multiple hit-areas within the same visual element, font-sizes, landscape mode, bugs and quirks vulnerable to the mobile platform, auto-zoom, etc.

  • Mobile Site Homepage & Main Navigation — Main navigation design and logic, double-hit area issues, homepage structure and design, auto-rotating carousels, etc.

  • Mobile “Features” Pages - The design and content of the mobile “Features”-, “Case Study”-, “Integrations”-, and “Industry”- pages,

  • Mobile Sign-Up & Checkout UX — Minimizing number of fields, form field label placement in smartphone portrait and landscape modes, inline labels, floating labels, grouping checkout info for mobile overview, field context, location detection, touch keyboard auto-correct, touched optimized keyboards, auto-capitalization, etc.

Custom “SaaS and Digital Subscription” Competitors

In addition to auditing your site UX and comparing it to 20 large B2C and B2B SaaS and subscription sites in our benchmark database (Zoom, Slack, Basecamp, Firebase, Xero, ZenDesk, Box, Shopify, Adobe, Microsoft Teams, Netflix, HBO Max, Apple Music, Dropbox, Norton, McAfee, Avast, Grammarly, Evernote, and Code Academy), we can also expand the project scope to include a custom competitive UX audit against any local or direct competitor(s) you’d like. This is available for sites in most countries and languages.


GE Healthcare Logo
I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!
Donal Phipps Digital Marketing Leader at GE Healthcare

What Are Audits For?

Most commonly, our UX audit services are used by:

  • Sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
  • Sites that would like inspiration and verification of their new redesign. For example, before spending resources on the final production code — auditing prototype designs are cheaper than re-coding.
  • Optimized sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.
  • Sites that would like to track their UX performance year-over-year, to measure and document UX progress towards stakeholders and over time.

Shutterstock Logo
This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.
Heather Vaughn Senior Director of User Research at Shutterstock

How Will the Audit Be Delivered?
What Will It Cost?

An annual SaaS & Digital Subscriptions UX audit (desktop and mobile web) across all 6 audit focus areas cost $13,100 (USD) per year.

An annual ‘SaaS & Digital Subscriptions UX audit’ includes:

  • A full UX review and analysis by Baymard’s team of UX researchers of both your desktop web and mobile web sales site.

  • 6 detailed UX performance scorecards with a total of 350+ review parameters, and with performance comparison against 20 leading B2B and B2C SaaS & Digital Subscriptions sites.

  • A 120+ page audit report with 30 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from other SaaS & Digital Subscriptions sites.

  • A 2-hour video conference with you and your team to discuss the audit results.

  • 12 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.

  • 12 months of complimentary access to a Baymard Premium ‘Specialty’ plan with full access to Baymard’s 130,000+ hours of UX research findings (normally $2600/year).

Reach out below to discuss your needs or request a UX audit of your SaaS & Digital Subscriptions sales site. (PS client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database).

Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.

Subscriptions Audit Price

$13,100

per audit

  • Refund Policy: In the event that we’re unable to provide 30 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.

  • Lead time: A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.

  • Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).

  • Unbiased: As Baymard does not offer any kind of design or development services or sell e-commerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.

What Our Clients Say About the UX Audit

Shutterstock Logo
This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.
Heather Vaughn Senior Director of User Research at Shutterstock
Avast Logo
We have recently tested some of your recommendations for the Avast checkout and got some great wins!
Tomas Janu E-Commerce Director at Avast
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep Agarwal Growth Manager at Google Shopping
T-Mobile / Deutsche Telekom Logo
Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.
Mirko Sablic EU eTransformation at ​Deutsche Telekom / T-mobile
Bell Canada Logo
Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.
Marc Ulrich Associate Director of Web Usability at Bell Canada
GE Healthcare Logo
I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!
Donal Phipps Digital Marketing Leader at GE Healthcare
Bosch Thermotechnology Logo
Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.
Dominik Weber Digital Marketing Manager at Bosch Thermotechnology
Microchip Logo
A great presentation, and the results were very eye-opening. It’s really helpful.
Tiziana Collova e-Commerce Marketing Specialist at Microchip
Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.
Semion Lapin UX Designer at Deloitte Digital
CarTrawler Logo
The Baymard UX audit has been a revelation for our organisation and will likely become a vital tool in our process moving forward.
Peter Fitzsimons Product Design Team Lead at CarTrawler
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com
SiteOne Landscape Supply Logo
Baymard recently did a UX audit of our new e-commerce Website. We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. We believe Baymard’s work will help us increase revenue and user satisfaction.
Colleen Romero Digital Marketing Director at SiteOne Landscape Supply
Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan Trogdon Director of User Experience at Office Depot
Ace Hardware Logo
A big thanks to you and the Baymard team for such an informative and valuable session. The Ace Hardware team truly appreciated the Baymard teams feedback, diligence and the overall presentation. We are looking forward to using the excellent information provided to improve the acehardware.com user journey.
Lexy Cascone Marketing Manager UX/UI at Ace Hardware
Harley-Davidson Logo
We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.
Colleen Kersting eCommerce Marketing at Harley-Davidson
Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat Brunson UX Manager at Columbia Sportswear
B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham Berkowitz B&H Photo
John Lewis Logo
The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.
Greg Woods UX & UI Design and Research Manager at John Lewis
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com
Shopify Logo
We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.
Nicole Papp Merchant Success Manager, Shopify
Sears Logo
Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.
Kerry McAleer Former Director of UX Research at Sears
GE Healthcare Logo
I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!
Donal Phipps Digital Marketing Leader at GE Healthcare
Best Secret Logo
We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.
Marian Gradl-Schikora Managing Director at Best Secret
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep Agarwal Growth Manager at Google Shopping
DSW Logo
This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!
Ethan Leonow UX Designer at DSW
Jarden Consumer Solutions Logo
Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.
Tara Costa Senior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)
Hallmark Cards, Inc. Logo
The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.
Wendy Bonnstetter UX Director at Hallmark Cards, Inc.
Overstock Inc. Logo
Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.
Jaime Wilson Sr. Director of Design & Development at Overstock.com
Etsy Logo
Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.
Alex Wright Director of Research at Etsy
Bosch Thermotechnology Logo
Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.
Dominik Weber Digital Marketing Manager at Bosch Thermotechnology
Carnival Cruise Lines Logo
We like what we are reviewing from the audit - great analysis and feedback.
David Polanco UX Lead at Carnival Cruise Lines
RepairClinic.com Logo
Baymard Institute reports are first-rate. I’ve successfully used several of them to make substantial and measurable improvements to ecommerce websites.
Chris Hall President of RepairClinic.com
Fast Growing Trees Logo
We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.
Justin French Director of E-commerce at Fast Growing Trees
Altitude Sports Logo
Let me say that it was exceptionally well done, and we are super excited to implement every one of the recommendations there. Everything you said has usually been a case of discussion in the past, but having them recommended in a deck like this will allow us to move forward.
Louis Parizeau VP of Marketing at Altitude Sports
RepairClinic.com Logo
Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service.
Chris Hall President of RepairClinic.com
Nutrisystem Logo
The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!
Erin Straub UX Design Manager at Nutrisystem
StickerMule.com Logo
Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.
Anthony Thomas UX responsible at StickerMule.com
n11.com Logo
We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.
Efe Yaman Program Manager at n11.com
prAna Logo
Wanted to thank you again for the checkout audit and walking us through the process. It was super helpful and we can’t wait to apply the changes to our checkout for a better user experience.
Ramona Rejali Senior UX Designer at prAna
Capital One Logo
I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.
Geoffrey Laux Digital Product Owner at Capital One
Microchip Logo
A great presentation, and the results were very eye-opening. It’s really helpful.
Tiziana Collova e-Commerce Marketing Specialist at Microchip
Epicenter Consulting Logo
Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.
Aaron Henig Operations Manager at Epicenter Consulting, New York
Zenbooth Logo
I just wanted to thank you guys for all of the time that you’ve put into this, and for a great presentation. We don’t have anyone at the company that has formal UX/UI experience, so being able to tap into Baymard’s resources/expertise is an immediate win for us. Some of the things you pointed out, we’ve already identified as areas for improvement (which was validating), but a lot of the recommendations are things that we hadn’t identified and are for the most part immediately actionable.
Mischa Szymanski Marketing Coordinator at Zenbooth
Anodyne Logo
I’m very impressed! Not about our site’s performance, quite the opposite, but about your work. Very detailed and packed with great and tangible advice. This was exactly what I dreamt about, but sometimes you just have to be careful dreaming.
Kenneth Avnsted CEO at Anodyne
V-ZUG Logo
Thanks for this audit and your good work. This was exactly what I was aiming for. Also thanks for the very, very professional presentation, and answering all our countless questions. Very good work.
Andreas Blank Head of E-Commerce at V-ZUG
Ōura Ring Logo
First off, thank you. This was the most engrossed I’ve ever been in a 2-hour meeting. This [audit presentation] was incredibly insightful and very helpful. Many, many thanks.
Yvonne Kim Head of E-Commerce at Ōura Ring
Wrench Inc. Logo
Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!
Geoff Jensen Head of UX at Wrench Inc.
Joybird Logo
[Wanted to] say thanks, because we had a meeting yesterday everyone’s really excited about this. It’s really got everyone motivated and interested in what we’re going to tackle next so it’s been really invaluable, I think.
Phil Losty QA Manager at Joybird
Hibbett Logo
This has been fantastic: really good recommendations, really comprehensive.
Bill Quinn SVP Digital at Hibbett
Instacart Logo
Thank you, this was really insightful!
Andrew Wright Product Design Manager at Instacart
Party City Logo
This is awesome so far. Everyone wants to know what's going on – you just got everyone's attention here. Everything that you've called out is definitely eye-opening for us over here.
Arthi Karthik VP Ecommerce at Party City
TaylorMade Logo
I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.
Nick Frame Lead UX Designer at TaylorMade
On Running Logo
Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.
Julia Fink UX Researcher at On Running
AB InBev Logo
I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!
Giulia Moliterno Product Designer at AB InBev
Bare Necessities Logo
I thought it was great. A lot of it is things that we've either known or called out to each other in the past, but the important part is putting a weight on it, or a score on it. To then actually have a true impact of how much each issue is hurting. It's nice to see some implementations that are good, too. Thank you so much.
Caitlin Bayer Director of Merchandise Planning
Ahlsell Logo
Fantastic delivery and very clear breakdown of findings.
Maria Shusharina UX Designer at Ahlsell
Caleres Logo
Clear, concise, actionable, data-driven insights!
Dani Ibarra SEO Manager at Caleres
Monster Notebook Logo
Working with Baymard for our UX audit was an exceptional experience from start to finish. Their attention to detail, depth of analysis, and clear communication throughout the process truly exceeded our expectations. The insights they provided were not only actionable but profoundly insightful. I highly recommend Baymard for their expertise, professionalism, and commitment to elevating user experiences.
Mehmet Cakir Ecommerce Product Manager at Monster Notebook
Staples Logo
Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.
Gideon Ansell UX Director, Global eCommerce at Staples
Levi Strauss & Co. Logo
Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!
Ariana Biedebach Manager, UX Research at Levi Strauss & Co.
IONOS SE Logo
The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.
Derrick Drakeford UI/UX Designer at IONOS SE