Make your service and plan choices easier to understand
Before signing up, people need to understand the service, compare plans and know what happens next. A SaaS and digital subscription UX audit examines that public sales experience. Get an independent assessment and specific recommendations for the pages and interactions that shape a visitor’s decision.
Your SaaS & Digital Subscriptions audit at a glance
230 sales-site evaluation parameters
Evaluate your public desktop and mobile sales experience across navigation, feature information, plan comparisons, signup, payment and account management, with criteria relevant to digital subscriptions.
30 prioritized UX improvements
Give your team focused recommendations for explaining the service, comparing plans and completing signup, with proposed changes and examples from other digital subscription experiences.
Audit report & presentation
Receive a 120+ page report explaining the findings and recommended changes, supported by implementation examples, a results presentation and 4 advisory calls with your auditor.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare how subscription sales experiences work
Understand your sales-site UX alongside business and consumer subscription experiences in Baymard’s research, with attention to the information and interactions that support a plan choice.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your SaaS & Digital Subscriptions audit covers
The review focuses on the public sales website rather than every workflow inside your application. It examines homepage navigation, feature and industry pages, customer stories, plan matrices and signup. Payment and account management are included, with attention to the mobile interactions visitors encounter along the way.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”Tomas Janu E-Commerce Director at Avast
“Excellent, very thorough, great callouts!”Jonathan Bleier Senior Global SEO Manager at McAfee
“This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.”Heather Vaughn Senior Director of User Research at Shutterstock
SaaS & Digital Subscriptions UX audit FAQs
What does the SaaS & Digital Subscriptions audit cover?
The audit assesses the desktop and mobile sales websites for your SaaS or digital subscription service. It covers the journey from understanding the offer through selecting a plan and signing up, plus relevant account interactions. Findings remain confidential, and delivery timing is confirmed when the scope is agreed.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Get a clearer view of your subscription sales experience
Discuss the way your site explains features, compares plans and supports signup. Agree a focused review with an expert and identify practical next steps.