‘Telco’ Website UX Audit
What are the top 40 UX improvements for your Telco website? How does your UX performance compare to Verizon, Bell, Vodafone, XFinity, and Orange?
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct a UX audit of your Telco site.
The in-depth Telco UX audit will be based on 500+ weighted UX parameters uncovered during our large-scale UX testing – and are those we observe to be most relevant for Telco and ISP websites. This will provide you with:
- a detailed 120+ page audit report outlining 40 prioritized and research-backed user experience improvements for your Telco site,
- provide best practice implementation examples and inspiration from other Telco sites, for each of the 40 identified UX improvements to your site,
- a detailed unbiased UX performance analysis across the 500+ UX parameters to document your current state and identify the best areas to improve,
- compare your site’s UX performance directy to the performance of other Telco sites: Verizon, Bell, Vodafone, XFinity, and Orange.
Learn more about our Telco UX audit analysis, deliverables, and costs in the 5 sections below:
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
What’s Included in a Telco Site UX Audit?
A full UX analysis and assessment of your desktop and mobile websites — conducted by lead UX researchers at Baymard Institute, utilizing Baymard’s more than 150,000+ hours of large-scale UX research.
Detailed UX scorecards with a total of 500+ UX performance scoring parameters, used for direct UX performance comparison against other Telco websites (Verizon, Bell, Vodafone, XFinity, and Orange). In addition, you will also get a UX comparison to 280 leading US and European ecommerce sites, to benchmark how your site stacks up to general user expectations.
The auditors will write a detailed 120+ page report with 40 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other Telco sites, and occationally examples outside the Telco industry for cross-industry inspiration.
A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.
3 follow-up calls with your UX auditor after delivering the UX audit findings. For feedback on any redesigns you create, a light review of prototypes, questions, etc.
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
UX Audit Focus
The audit will cover the following areas of your online user experience:
Custom Telco Competitors
In addition to auditing your site UX and comparing it to Verizon.com, Bell.ca, Vodafone.co.uk, XFinity.com, and Orange.fr, we can also expand the project scope to include a custom competitive UX audit against any local or direct Telco/ISP competitor(s) you’d like. This is available for sites in most countries and languages.
“The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.”
What Are Audits For?
Most commonly, our UX audit services are used by:
- Sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
- Sites that would like inspiration and verification of their new redesign. For example, before spending resources on the final production code — auditing prototype designs are cheaper than re-coding.
- Optimized sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.
- Sites that would like to track their UX performance year-over-year, to measure and document UX progress towards stakeholders and over time.
Return on Investment
Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
How Will the Audit Be Delivered?
What Will It Cost?
A full-site Telco desktop and mobile website UX audit across all 7 audit focus areas costs $21,000 (USD).
A ‘Telco Full-Site UX audit’ includes:
A full UX review and analysis by Baymard’s team of UX researchers of both your desktop and mobile websites.
Detailed UX performance scorecards with a total of 500+ review parameters, and with performance comparison against Verizon.com, Bell.ca, Vodafone.co.uk, XFinity.com, and Orange.fr, along with a general comparison to 280 leading US, European, and International online retail sites.
A 120+ page audit report with 40 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from other Telco sites and leading online retail sites.
A 2-hour video conference with you and your team to discuss the audit results.
3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.
Reach out below to discuss your needs or request a UX audit of your Telco site.
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Telco Audit Price
$21,000
per audit
Refund Policy: In the event that we’re unable to provide 40 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
Lead time: A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.
Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).
Unbiased: As Baymard does not offer any kind of design or development services or sell ecommerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
“The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.”
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.”