Make plans, phones, and service choices easier to understand
Customers need to weigh plans, evaluate devices, and understand the service before they commit. Baymard’s telco audit reviews the connected experience on your desktop and mobile website. Give your team an evidence-based set of priorities for making those choices and the ordering journey clearer.


Your Telco audit at a glance
A detailed assessment of telco decision journeys
Assess your site against 500+ weighted parameters relevant to telco and ISP experiences, including plan comparison, device evaluation, checkout, accounts, and mobile interface behavior.
Turn complex choices into practical UX priorities
Get 40 prioritized recommendations that identify usability problems and propose changes, helping your team improve how customers evaluate plans, select devices, and complete an order.
Audit report & presentation
A detailed report connects each issue with a suggested change and implementation examples. Discuss the findings in a walkthrough, supported by 4 advisory calls for your team.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare your telco experience with industry benchmarks
Use scorecards to compare your UX with benchmarks including Verizon, Bell, Vodafone UK, and Orange, and establish where your own experience needs closer design attention.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Telco audit covers
A telco purchase can involve several related decisions: choosing a plan, evaluating a phone, and checking service information. The audit assesses how your interface supports those decisions and carries them into checkout. Relevant research also covers network coverage maps, while the review includes accounts and the mobile shopping experience.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.

“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”Marc Ulrich Associate Director of Web Usability at Bell Canada

“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”Mirko Sablic EU eTransformation at Deutsche Telekom / T-mobile
Telco UX audit FAQs
What does the Telco audit cover?
The full-site audit reviews desktop and mobile journeys, including plan and device selection, checkout, and account interfaces. Confirm which services and customer flows are included, together with timing, during scoping. Your findings and scorecards remain confidential, and 4 advisory calls help your team discuss recommendations and proposed design responses.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Set the next priorities for your telco customer experience
Talk through your plans, devices, customer journeys, and UX goals with a Baymard expert. Agree an audit scope and project timing that fit your organization.