Make supplement information and shopping interactions clearer
Help customers navigate your catalog, compare available products, and find the information they need before ordering. Baymard’s audit examines the usability of your vitamins and supplements website across desktop and mobile. Give your team clear priorities for improving product presentation, shopping interactions, and the path through checkout.
Your Vitamins & Supplements audit at a glance
A detailed assessment of supplement ecommerce usability
Assess your site against 500+ weighted parameters for vitamins and supplements shopping, covering navigation, search, filtering, product information, checkout, accounts, and mobile interactions.
A clear set of usability improvement priorities
Get 40 prioritized recommendations that explain interface issues and practical changes, helping your team improve how customers find, compare, and read information about products.
Audit report & presentation
A detailed report explains each usability issue, suggested change, and implementation example. Review the findings in a walkthrough, with 4 advisory calls supporting your team’s design questions.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare your shopping UX with industry benchmarks
See how your experience compares with benchmarks including Holland & Barrett, iHerb, and The Vitamin Shoppe, using scorecards to identify usability opportunities in your own store.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Vitamins & Supplements audit covers
Clear product information and understandable shopping controls are central to the experience. The audit examines supplement category navigation, search, list information, filters, and detail pages, including how options and imagery are presented. It follows the journey into checkout and accounts, with attention to readability and interactions on mobile websites.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”Ariella Galvin Sr. Digital Merchandising Manager at CVS Health
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”Donal Phipps Digital Marketing Leader at GE Healthcare
Vitamins & Supplements UX audit FAQs
What does the Vitamins & Supplements audit cover?
A full-site audit covers desktop and mobile shopping journeys, including supplement discovery, product information, checkout, and account tools. Discuss the relevant flows and confirm timing during scoping. Your findings and scorecards remain confidential. The service includes 4 advisory calls for questions and feedback as your team considers design changes.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Set priorities for clearer supplement ecommerce usability
Discuss your catalog, product information, and shopping journeys with a Baymard expert. Agree the audit scope and timing around your team’s usability priorities.