‘Vitamins & Supplements’ Ecommerce UX Audit
What are the top 40 UX improvements for your Vitamins & Supplements site? How does your UX performance compare to Holland & Barrett, iHerb, The Vitamin Shoppe, Swanson Vitamins, Vitamin World, and Bodybuilding?
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct a UX audit of your Vitamins & Supplements ecommerce site.
The in-depth Vitamins & Supplements UX audit will be based on 500+ weighted UX parameters uncovered during our large-scale UX testing of Vitamins & Supplements websites. The UX audit will provide you with:
- a detailed 120+ page audit report outlining 40 prioritized and research-backed user experience improvements for your Vitamins & Supplements site,
- provide best practice implementation examples and inspiration from other Vitamins & Supplements sites for each of the 40 identified UX improvements to your site,
- a detailed, unbiased UX performance analysis across the 500+ UX parameters to document your current state and identify the best areas to improve,
- compare your site’s UX performance directly to the performance of other Vitamins & Supplements ecommerce sites: Holland & Barrett, iHerb, The Vitamin Shoppe, Swanson Vitamins, Vitamin World, Life Extension, and Bodybuilding.
Learn more about our Vitamins & Supplements UX audit analysis, deliverables, and costs in the 5 sections below:
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
What’s Included in a Vitamins & Supplements Ecommerce UX Audit?
A full UX analysis and assessment of your desktop and mobile websites — conducted by lead UX researchers at Baymard Institute, utilizing Baymard’s more than 150,000+ hours of large-scale UX research.
Detailed UX scorecards with a total of 500+ UX performance scoring parameters, used for direct UX performance comparison against other Vitamins & Supplements websites. In addition, you will also get a UX comparison to 319 leading US and European ecommerce sites, to benchmark how your site stacks up to general user expectations.
The auditors will write a detailed 120+ page report with 40 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other Vitamins & Supplements sites, and occasionally examples outside the Vitamins & Supplements industry for cross-industry inspiration.
A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.
3 follow-up calls with your UX auditor after delivering the UX audit findings. For feedback on any redesigns you create, a light review of prototypes, questions, etc.
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
UX Audit Focus
The audit will cover the following areas of your online user experience:
Custom Vitamins & Supplements Competitors
In addition to auditing your site UX and comparing it to large Vitamins & Supplements ecommerce sites in our benchmark database (Holland & Barrett, iHerb, The Vitamin Shoppe, Swanson Vitamins, Vitamin World, Life Extension, and Bodybuilding), we can also expand the project scope to include a custom competitive audit against any local or direct Vitamins & Supplements competitor(s) you’d like. This is available for sites in most countries and languages.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
What Are Audits For?
Most commonly, our UX audit services are used by:
- Sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
- Sites that would like inspiration and verification of their new redesign. For example, before spending resources on the final production code — auditing prototype designs are cheaper than re-coding.
- Optimized sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.
- Sites that would like to track their UX performance year-over-year, to measure and document UX progress towards stakeholders and over time.
Return on Investment
Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
How Will the Audit Be Delivered?
A ‘Vitamins & Supplements UX audit’ includes:
A full UX review and analysis by Baymard’s team of UX researchers of both your desktop and mobile websites.
Detailed UX performance scorecards with a total of 500+ review parameters, and with performance comparison against leading Vitamins & Supplements sites, along with a general comparison to 319 leading US, European, and International ecommerce sites.
A 120+ page audit report with 40 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from other Vitamins & Supplements sites and leading ecommerce sites.
A 2-hour video conference with you and your team to discuss the audit results.
3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.
Reach out below to discuss your needs or request a UX audit of your Vitamins & Supplements site. (PS client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database).
Discuss your UX goals and tailor your audit with a Baymard Expert.
Guaranteed positive ROI or your audit is free!
Refund Policy: In the event that we’re unable to provide 40 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
Lead time: A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.
Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).
Unbiased: As Baymard does not offer any kind of design or development services or sell ecommerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”Erin Straub UX Design Manager at Nutrisystem
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”Donal Phipps Digital Marketing Leader at GE Healthcare
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”Greg Woods UX & UI Design and Research Manager at John Lewis
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”Alex Wright Director of Research at Etsy
“I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.”Nick Frame Lead UX Designer at TaylorMade
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”Colleen Kersting eCommerce Marketing at Harley-Davidson
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”Cat Brunson UX Manager at Columbia Sportswear
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”Wendy Bonnstetter UX Director at Hallmark Cards, Inc.
“Thank you, this was really insightful!”Andrew Wright Product Design Manager at Instacart
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”Giulia Moliterno Product Designer at AB InBev
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”Marc Ulrich Associate Director of Web Usability at Bell Canada