Page Types Overview

Order Confirmation

61 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 61 annotated “Order Confirmation” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

After users have successfully placed their order, an order confirmation step and email will follow. The order confirmation step is often a somewhat overlooked part of the checkout flow.

More ‘Order Confirmation’ Insights

  • Common issues observed are users struggling to verify their purchase, or hanging around waiting at the page for minutes until they can confirm they’ve received the order confirmation email. Our testing also shows that the confirmation step is often the best place for nonorder auxiliary actions.

Learn More: Besides exploring the 61 “Order Confirmation” page design examples below, you may also want to read our related articles “Offer ‘Delayed Account Creation’ at the Confirmation Step – 38% Don’t” and “6 Ways to Get More Out of Your Order Confirmation Page”.

Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Marks & Spencer (2018)

7 adhered 2 violated

Debenhams (2018)

5 adhered 1 violated

Adidas (2018)

5 adhered 1 violated

H&M (2018)

4 adhered 2 violated

ASOS (2018)

4 adhered 4 violated

Tesco (2018)

3 adhered 1 violated

Argos (2018)

3 adhered 1 violated

IKEA (2018)

3 adhered 3 violated

John Lewis (2018)

3 adhered 3 violated

Zalando (2018)

3 adhered 1 violated

Crutchfield (2016)

11 adhered 3 violated

B&H Photo (2016)

9 adhered 1 violated

Overstock (2016)

8 adhered 3 violated

Home Depot (2016)

8 adhered 1 violated

Williams-Sonoma (2016)

8 adhered 2 violated

J.C. Penney (2016)

7 adhered 1 violated

REI (2016)

7 adhered 2 violated

Hayneedle (2016)

7 adhered 2 violated

Ann Taylor (2016)

6 adhered 1 violated

Musician's Friend (2016)

6 adhered 4 violated

Toys'R'Us (2016)

6 adhered 6 violated

Crate & Barrel (2016)

6 adhered 2 violated

Cabela's (2016)

6 adhered 3 violated

Sears (2016)

6 adhered 2 violated

Urban Outfitters (2016)

6 adhered 4 violated

Walgreens (2016)

5 adhered 1 violated

Bass Pro Shops (2016)

5 adhered 3 violated

Lowe's (2016)

5 adhered 2 violated

American Eagle Outfitters (2016)

5 adhered 3 violated

Neiman Marcus (2016)

4 adhered 2 violated

Grainger (2016)

4 adhered 2 violated

Nike (2016)

4 adhered 1 violated

Etsy (2016)

4 adhered 1 violated

Sephora (2016)

4 adhered 1 violated

Staples (2016)

4 adhered 1 violated

Disney (2016)

4 adhered 3 violated

Nordstrom (2016)

4 adhered 2 violated

Newegg (2016)

4 adhered 3 violated

Kohl's (2016)

3 adhered 1 violated

Dell (2016)

3 adhered 3 violated

HP (2016)

3 adhered 2 violated

Gilt (2016)

3 adhered 5 violated

Office Depot (2016)

3 adhered 4 violated

Amazon (2016)

3 adhered 3 violated

Build.com (2016)

3 adhered 4 violated

Gap (2016)

3 adhered 3 violated

L.L. Bean (2016)

3 adhered 2 violated

Walmart (2016)

3 adhered 1 violated

Northern Tool (2016)

2 adhered 2 violated

Apple (2016)

2 adhered 2 violated

Foot Locker (2016)

2 adhered 5 violated

Microsoft (2016)

2 adhered 2 violated

Rakuten (2016)

2 adhered 3 violated

Macy's (2016)

2 adhered 6 violated

Wayfair (2016)

2 adhered 2 violated

L.L. Bean (2016)

2 adhered 1 violated

Target (2016)

2 adhered 4 violated

Costco (2016)

1 adhered 3 violated

Best Buy (2016)

1 adhered 5 violated

Victoria’s Secret (2016)

1 adhered 3 violated

TigerDirect (2016)

0 adhered 4 violated