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Order Confirmation
120 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 120 annotated “Order Confirmation” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
After users have successfully placed their order, an order confirmation step and email will follow. The order confirmation step is often a somewhat overlooked part of the checkout flow.
More ‘Order Confirmation’ Insights
- Common issues observed are users struggling to verify their purchase, or hanging around waiting at the page for minutes until they can confirm they’ve received the order confirmation email. Our testing also shows that the confirmation step is often the best place for nonorder auxiliary actions.
Learn More: Besides exploring the 120 “Order Confirmation” page design examples below, you may also want to read our related articles “Offer ‘Delayed Account Creation’ at the Confirmation Step – 38% Don’t” and “6 Ways to Get More Out of Your Order Confirmation Page”.
Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 42,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)
Foot Locker (2019)
6 adhered 1 violated
IKEA (2019)
5 adhered 1 violated
Debenhams (2019)
4 adhered 2 violated
H&M (2019)
4 adhered 1 violated
John Lewis (2019)
4 adhered 1 violated
Neiman Marcus (2019)
4 adhered 1 violated
Ann Taylor (2019)
4 adhered 2 violated
Cabela's (2019)
4 adhered 2 violated
Bass Pro Shops (2019)
4 adhered 2 violated
Disney Store (2019)
4 adhered 0 violated
J.C. Penney (2019)
4 adhered 1 violated
Northern Tool (2019)
4 adhered 1 violated
Rakuten (2019)
4 adhered 2 violated
Gilt (2019)
3 adhered 1 violated
Nordstrom (2019)
3 adhered 1 violated
Tesco (2019)
3 adhered 1 violated
Argos (2019)
3 adhered 1 violated
Marks & Spencer (2019)
3 adhered 2 violated
Walgreens (2019)
3 adhered 2 violated
Costco (2019)
3 adhered 2 violated
Victoria's Secret (2019)
3 adhered 1 violated
L.L. Bean (2019)
3 adhered 2 violated
Office Depot (2019)
3 adhered 3 violated
Zalando (2019)
2 adhered 2 violated
ASOS (2019)
2 adhered 2 violated
Musician's Friend (2019)
2 adhered 3 violated
TigerDirect (2019)
2 adhered 2 violated
REI (2019)
2 adhered 2 violated
Sephora (2019)
2 adhered 2 violated
Hayneedle (2019)
2 adhered 1 violated
Adidas (2019)
1 adhered 4 violated
Etsy (2019)
1 adhered 4 violated
Amazon (2019)
1 adhered 3 violated
Gap (2019)
1 adhered 4 violated
Marks & Spencer (2018)
6 adhered 3 violated
American Eagle Outfitters (2018)
5 adhered 2 violated
HP (2018)
5 adhered 1 violated
B&H Photo (2018)
5 adhered 3 violated
Williams-Sonoma (2018)
5 adhered 1 violated
Home Depot (2018)
5 adhered 3 violated
Walmart (2018)
5 adhered 1 violated
Debenhams (2018)
5 adhered 1 violated
Adidas (2018)
5 adhered 1 violated
Urban Outfitters (2018)
4 adhered 2 violated
Sears (2018)
4 adhered 1 violated
H&M (2018)
4 adhered 2 violated
ASOS (2018)
4 adhered 4 violated
Nike (2018)
3 adhered 1 violated
Dell (2018)
3 adhered 3 violated
Newegg (2018)
3 adhered 2 violated
Staples (2018)
3 adhered 2 violated
Lowe's (2018)
3 adhered 1 violated
Wayfair (2018)
3 adhered 0 violated
Crate & Barrel (2018)
3 adhered 2 violated
Overstock (2018)
3 adhered 2 violated
Tesco (2018)
3 adhered 1 violated
Argos (2018)
3 adhered 1 violated
IKEA (2018)
3 adhered 3 violated
John Lewis (2018)
3 adhered 3 violated
Zalando (2018)
3 adhered 1 violated
Microsoft (2018)
2 adhered 2 violated
Best Buy (2018)
2 adhered 2 violated
Grainger (2018)
2 adhered 2 violated
Build.com (2018)
2 adhered 2 violated
Target (2018)
2 adhered 2 violated
Apple Inc. (2018)
1 adhered 3 violated
Crutchfield (2018)
1 adhered 4 violated
Macy's (2018)
1 adhered 3 violated
Kohl's (2018)
1 adhered 2 violated
Crutchfield (2016)
11 adhered 3 violated
B&H Photo (2016)
9 adhered 1 violated
Overstock (2016)
8 adhered 3 violated
Home Depot (2016)
8 adhered 1 violated
Williams-Sonoma (2016)
8 adhered 2 violated
J.C. Penney (2016)
7 adhered 1 violated
REI (2016)
7 adhered 2 violated
Hayneedle (2016)
7 adhered 2 violated
Ann Taylor (2016)
6 adhered 1 violated
Musician's Friend (2016)
6 adhered 4 violated
Toys'R'Us (2016)
6 adhered 6 violated
Crate & Barrel (2016)
6 adhered 2 violated
Cabela's (2016)
6 adhered 3 violated
Sears (2016)
6 adhered 2 violated
Urban Outfitters (2016)
6 adhered 4 violated
Walgreens (2016)
5 adhered 1 violated
Bass Pro Shops (2016)
5 adhered 3 violated
Lowe's (2016)
5 adhered 2 violated
American Eagle Outfitters (2016)
5 adhered 3 violated
Neiman Marcus (2016)
4 adhered 2 violated
Grainger (2016)
4 adhered 2 violated
Nike (2016)
4 adhered 1 violated
Etsy (2016)
4 adhered 1 violated
Sephora (2016)
4 adhered 1 violated
Staples (2016)
4 adhered 1 violated
Disney (2016)
4 adhered 3 violated
Nordstrom (2016)
4 adhered 2 violated
Newegg (2016)
4 adhered 3 violated
Kohl's (2016)
3 adhered 1 violated
Dell (2016)
3 adhered 3 violated
HP (2016)
3 adhered 2 violated
Gilt (2016)
3 adhered 5 violated
Office Depot (2016)
3 adhered 4 violated
Amazon (2016)
3 adhered 3 violated
Build.com (2016)
3 adhered 4 violated
Gap (2016)
3 adhered 3 violated
L.L. Bean (2016)
3 adhered 2 violated
Walmart (2016)
3 adhered 1 violated
Northern Tool (2016)
2 adhered 2 violated
Apple (2016)
2 adhered 2 violated
Foot Locker (2016)
2 adhered 5 violated
Microsoft (2016)
2 adhered 2 violated
Rakuten (2016)
2 adhered 3 violated
Macy's (2016)
2 adhered 6 violated
Wayfair (2016)
2 adhered 2 violated
L.L. Bean (2016)
2 adhered 1 violated
Target (2016)
2 adhered 4 violated
Costco (2016)
1 adhered 3 violated
Best Buy (2016)
1 adhered 5 violated
Victoria’s Secret (2016)
1 adhered 3 violated
TigerDirect (2016)
0 adhered 4 violated