Free UX Research

Check out our collection of free UX research tools to help you design “State of the Art” user experiences.


  • 300+ free e-commerce UX articles added bi-weekly
  • Actionable insights based on 78,000+ hours of large-scale usability research
  • Topics covering page designs, accessibility, industry examples, and more

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Page Designs

  • 9,200+ e-commerce design examples organised across 51 different page types
  • Every page is fully annotated with positive and negative highlights
  • Get inspiration, view emerging trends, and see design evolution screenshots

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  • See 123 top e-commerce sites ranked in interactive performance charts
  • 50,000+ UX performance ratings with end-of-year performances from 2012
  • Dedicated case studies available for all 123 e-commerce sites

View Benchmarks


  • Average global cart abandonment rate & reasons for cart abandonment
  • Credit card IIN patterns, 10+ articles covering “UX basics”
  • Baymard’s methodology, and list of “Baymard Certified UX Professionals”

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Reasons for Abandonments During CheckoutThis value is an average calculated based on these 44 different studies containing statistics on e-commerce shopping cart abandonment.Extra costs too high (shipping, tax, fees)The site wanted me to create an accountDelivery was too slowToo long / complicatec checkpout processI didn’t trust the site with my credit card informationI couldn’t see / calculate the cost up-frontWebsite had errors / crashedReturns policy wasn’t satisfactoryThere weren’t enough payment methodThe credit card was declined24%49%19%18%17%17%12%11%7%4%View Resources

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The UX research we share for free is just 5-10% of our full Baymard Premium Research catalog. Learn more about how you can empower your UX decisions and your UX team with full access to all 78,000+ hours of UX research:

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Find the research most relevant to your companies unique context and needs RESEARCH METHODOLOGY619GUIDELINESINDUSTRIES137THEMESHomepage On-Site SearchProduct ListsProduct PageCart & CheckoutAccounts Learn more about Premium Research
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Audit Service

Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.