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19 design examples manually annotated by Baymard researchers

Staples (2020)

12 adhered 12 violated

ASOS (2020)

7 adhered 3 violated

Wayfair (2020)

6 adhered 2 violated

Walmart (2020)

6 adhered 2 violated

Sephora (2020)

6 adhered 3 violated

IKEA (2020)

6 adhered 2 violated

B&H Photo (2020)

5 adhered 3 violated

Macy's (2020)

4 adhered 3 violated

Amazon (2020)

3 adhered 4 violated

Nike (2020)

3 adhered 2 violated

ASOS (2020)

2 adhered 5 violated

Amazon (2020)

1 adhered 3 violated

Sephora (2020)

1 adhered 1 violated

IKEA (2020)

1 adhered 1 violated

Nike (2020)

1 adhered 1 violated

B&H Photo (2020)

1 adhered 0 violated

Wayfair (2020)

0 adhered 1 violated

Nike (2020)

0 adhered 1 violated

Nike (2020)

0 adhered 1 violated