140 design examples manually annotated by Baymard researchers
B&H Photo (2020)
21 adhered 6 violated
Best Buy (2020)
20 adhered 6 violated
Home Depot (2020)
20 adhered 4 violated
Walgreens (2020)
19 adhered 6 violated
Amazon (2020)
19 adhered 10 violated
Target (2020)
18 adhered 4 violated
Office Depot (2020)
16 adhered 10 violated
Walmart (2020)
15 adhered 5 violated
Crutchfield (2020)
15 adhered 7 violated
Etsy (2020)
13 adhered 9 violated
Staples (2020)
12 adhered 9 violated
Apple (2020)
11 adhered 6 violated
IKEA (2020)
11 adhered 10 violated
Nordstrom (2020)
11 adhered 6 violated
H&M (2020)
10 adhered 9 violated
Wayfair (2020)
10 adhered 3 violated
Adidas (2020)
10 adhered 8 violated
Nike (2020)
10 adhered 2 violated
Disney Store (2020)
9 adhered 8 violated
Zalando (2020)
9 adhered 3 violated
Debenhams (2020)
8 adhered 5 violated
ASOS (2020)
8 adhered 9 violated
Thermo Fisher (2020)
7 adhered 9 violated
Cole-Parmer (2020)
6 adhered 3 violated
Berlin Packaging (2020)
6 adhered 5 violated
Sephora (2020)
6 adhered 7 violated
Macy's (2020)
5 adhered 0 violated
Arrow (2020)
1 adhered 6 violated
Hitachi UK (2020)
1 adhered 1 violated
Victoria's Secret (2020)
1 adhered 5 violated
Debenhams (2018)
18 adhered 7 violated
Macy's (2018)
16 adhered 4 violated
Argos (2018)
15 adhered 10 violated
Walgreens (2018)
14 adhered 8 violated
REI (2018)
12 adhered 7 violated
Toys'R'Us (2018)
12 adhered 4 violated
J.C. Penney (2018)
12 adhered 0 violated
Apple (2018)
12 adhered 7 violated
Musician's Friend (2018)
11 adhered 4 violated
IKEA (2018)
11 adhered 6 violated
Nike (2018)
11 adhered 2 violated
Cabela's (2018)
10 adhered 10 violated
HP (2018)
10 adhered 8 violated
Microsoft (2018)
10 adhered 13 violated
Tesco (2018)
9 adhered 5 violated
John Lewis (2018)
9 adhered 10 violated
ASOS (2018)
9 adhered 3 violated
Neiman Marcus (2018)
8 adhered 2 violated
Marks & Spencer (2018)
8 adhered 4 violated
Victoria's Secret (2018)
8 adhered 3 violated
Etsy (2018)
7 adhered 2 violated
Sephora (2018)
7 adhered 2 violated
American Eagle Outfitters (2018)
7 adhered 5 violated
Ann Taylor (2018)
6 adhered 5 violated
Adidas (2018)
6 adhered 4 violated
Zalando (2018)
6 adhered 2 violated
Bass Pro Shops (2018)
6 adhered 7 violated
TigerDirect (2018)
5 adhered 9 violated
Costco (2018)
5 adhered 10 violated
Foot Locker (2018)
5 adhered 2 violated
GAP (2018)
5 adhered 6 violated
Gilt (2018)
5 adhered 1 violated
Urban Outfitters (2018)
5 adhered 2 violated
H&M (2018)
4 adhered 7 violated
Disney (2018)
4 adhered 6 violated
L.L. Bean (2018)
4 adhered 3 violated
Wayfair (2017)
15 adhered 10 violated
Nordstrom (2017)
14 adhered 7 violated
Hayneedle (2017)
13 adhered 4 violated
Office Depot (2017)
11 adhered 3 violated
Lowe's (2017)
11 adhered 4 violated
Williams Sonoma (2017)
11 adhered 14 violated
Newegg (2017)
10 adhered 6 violated
B&H Photo (2017)
10 adhered 6 violated
Build.com (2017)
10 adhered 6 violated
Grainger (2017)
9 adhered 8 violated
Target (2017)
9 adhered 2 violated
Best Buy (2017)
8 adhered 3 violated
Crutchfield (2017)
7 adhered 9 violated
Home Depot (2017)
7 adhered 2 violated
Staples (2017)
6 adhered 8 violated
Crate & Barrel (2017)
6 adhered 11 violated
Amazon (2017)
5 adhered 4 violated
Sears (2017)
5 adhered 3 violated
Northern Tool (2017)
4 adhered 3 violated
Kohl's (2017)
4 adhered 4 violated
Rakuten (2017)
3 adhered 6 violated
Overstock (2017)
3 adhered 4 violated
Walmart (2017)
3 adhered 4 violated
Dell (2017)
1 adhered 4 violated
REI (2015)
14 adhered 8 violated
Newegg (2015)
14 adhered 13 violated
Beauty.com (2015)
12 adhered 10 violated
Staples (2015)
12 adhered 17 violated
Macy's (2015)
11 adhered 5 violated
Overstock (2015)
10 adhered 12 violated
Musician's Friend (2015)
10 adhered 10 violated
Apple (2015)
10 adhered 9 violated
Build.com (2015)
10 adhered 7 violated
Nike (2015)
9 adhered 5 violated
Northern Tool (2015)
9 adhered 13 violated
Home Depot (2015)
9 adhered 8 violated
Lowe's (2015)
9 adhered 6 violated
Diapers.com (2015)
8 adhered 4 violated
HSN (2015)
8 adhered 4 violated
DICK'S Sporting Goods (2015)
8 adhered 5 violated
Office Depot (2015)
8 adhered 17 violated
J.C. Penney (2015)
8 adhered 3 violated
Gilt (2015)
8 adhered 6 violated
Rakuten (2015)
7 adhered 6 violated
Crutchfield (2015)
7 adhered 14 violated
Nordstrom (2015)
7 adhered 3 violated
Sephora (2015)
7 adhered 6 violated
Target (2015)
7 adhered 4 violated
Sears (2015)
7 adhered 4 violated
Foot Locker (2015)
7 adhered 8 violated
Williams Sonoma (2015)
7 adhered 12 violated
Bass Pro Shops (2015)
6 adhered 11 violated
Disney (2015)
5 adhered 4 violated
Neiman Marcus (2015)
5 adhered 7 violated
B&H Photo (2015)
4 adhered 3 violated
Dell (2015)
4 adhered 7 violated
Best Buy (2015)
4 adhered 13 violated
Amazon (2015)
4 adhered 1 violated
L.L. Bean (2015)
4 adhered 7 violated
Ralph Lauren (2015)
4 adhered 13 violated
Grainger (2015)
4 adhered 8 violated
Crate & Barrel (2015)
4 adhered 10 violated
Walgreens (2015)
3 adhered 3 violated
TigerDirect (2015)
3 adhered 11 violated
Toys'R'Us (2015)
3 adhered 3 violated
Ann Taylor (2015)
3 adhered 7 violated
Urban Outfitters (2015)
3 adhered 10 violated
Cabela's (2015)
2 adhered 6 violated
Gap (2015)
2 adhered 2 violated
Walmart (2015)
1 adhered 0 violated
Victoria's Secret (2015)
1 adhered 2 violated
Kohl's (2015)
0 adhered 4 violated
Wayfair (2014)
6 adhered 8 violated
Hayneedle (2014)
5 adhered 13 violated