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110 design examples manually annotated by Baymard researchers

Debenhams (2018)

18 adhered 7 violated

Macy's (2018)

16 adhered 4 violated

Argos (2018)

15 adhered 10 violated

Walgreens (2018)

14 adhered 8 violated

REI (2018)

12 adhered 7 violated

Toys'R'Us (2018)

12 adhered 4 violated

J.C. Penney (2018)

12 adhered 0 violated

Apple (2018)

12 adhered 7 violated

Musician's Friend (2018)

11 adhered 4 violated

IKEA (2018)

11 adhered 6 violated

Nike (2018)

11 adhered 2 violated

John Lewis (2018)

10 adhered 10 violated

Cabela's (2018)

10 adhered 10 violated

HP (2018)

10 adhered 8 violated

Microsoft (2018)

10 adhered 13 violated

Tesco (2018)

9 adhered 6 violated

ASOS (2018)

9 adhered 3 violated

Neiman Marcus (2018)

8 adhered 2 violated

Marks & Spencer (2018)

8 adhered 4 violated

Victoria's Secret (2018)

8 adhered 3 violated

Ann Taylor (2018)

7 adhered 5 violated

Etsy (2018)

7 adhered 2 violated

Sephora (2018)

7 adhered 2 violated

American Eagle Outfitters (2018)

7 adhered 5 violated

Costco (2018)

6 adhered 10 violated

Adidas (2018)

6 adhered 4 violated

Zalando (2018)

6 adhered 2 violated

Bass Pro Shops (2018)

6 adhered 7 violated

TigerDirect (2018)

5 adhered 9 violated

Disney (2018)

5 adhered 6 violated

Foot Locker (2018)

5 adhered 2 violated

GAP (2018)

5 adhered 6 violated

Gilt (2018)

5 adhered 1 violated

Urban Outfitters (2018)

5 adhered 2 violated

H&M (2018)

4 adhered 7 violated

L.L. Bean (2018)

4 adhered 3 violated

Wayfair (2017)

15 adhered 10 violated

Nordstrom (2017)

14 adhered 7 violated

Hayneedle (2017)

12 adhered 5 violated

Office Depot (2017)

11 adhered 3 violated

Lowe's (2017)

11 adhered 4 violated

Williams-Sonoma (2017)

11 adhered 14 violated

Newegg (2017)

10 adhered 6 violated

B&H Photo (2017)

10 adhered 6 violated

Build.com (2017)

10 adhered 6 violated

Target (2017)

10 adhered 2 violated

Grainger (2017)

9 adhered 8 violated

Best Buy (2017)

8 adhered 3 violated

Crutchfield (2017)

7 adhered 9 violated

Home Depot (2017)

7 adhered 2 violated

Staples (2017)

6 adhered 8 violated

Crate & Barrel (2017)

6 adhered 11 violated

Sears (2017)

6 adhered 3 violated

Amazon (2017)

5 adhered 4 violated

Kohl's (2017)

5 adhered 4 violated

Northern Tool (2017)

4 adhered 3 violated

Rakuten (2017)

4 adhered 6 violated

Overstock (2017)

4 adhered 4 violated

Walmart (2017)

3 adhered 4 violated

Dell (2017)

1 adhered 4 violated

REI (2015)

14 adhered 8 violated

Newegg (2015)

14 adhered 13 violated

Beauty.com (2015)

12 adhered 10 violated

Staples (2015)

12 adhered 17 violated

Macy's (2015)

11 adhered 5 violated

Apple (2015)

11 adhered 8 violated

Overstock (2015)

10 adhered 12 violated

Musician's Friend (2015)

10 adhered 10 violated

Nike (2015)

10 adhered 4 violated

Build.com (2015)

10 adhered 7 violated

Diapers.com (2015)

9 adhered 4 violated

J.C. Penney (2015)

9 adhered 3 violated

Northern Tool (2015)

9 adhered 13 violated

Home Depot (2015)

9 adhered 8 violated

Lowe's (2015)

9 adhered 6 violated

HSN (2015)

8 adhered 4 violated

DICK'S Sporting Goods (2015)

8 adhered 5 violated

Office Depot (2015)

8 adhered 17 violated

Gilt (2015)

8 adhered 6 violated

Rakuten (2015)

7 adhered 6 violated

Crutchfield (2015)

7 adhered 14 violated

Nordstrom (2015)

7 adhered 3 violated

Sephora (2015)

7 adhered 6 violated

Target (2015)

7 adhered 4 violated

Sears (2015)

7 adhered 4 violated

Foot Locker (2015)

7 adhered 8 violated

Williams-Sonoma (2015)

7 adhered 12 violated

Bass Pro Shops (2015)

6 adhered 11 violated

Disney (2015)

6 adhered 4 violated

Neiman Marcus (2015)

5 adhered 7 violated

Crate & Barrel (2015)

5 adhered 10 violated

B&H Photo (2015)

4 adhered 3 violated

Dell (2015)

4 adhered 7 violated

Best Buy (2015)

4 adhered 13 violated

Amazon (2015)

4 adhered 1 violated

L.L. Bean (2015)

4 adhered 7 violated

Ralph Lauren (2015)

4 adhered 13 violated

Grainger (2015)

4 adhered 8 violated

Walgreens (2015)

3 adhered 3 violated

TigerDirect (2015)

3 adhered 11 violated

Toys'R'Us (2015)

3 adhered 3 violated

Ann Taylor (2015)

3 adhered 8 violated

Urban Outfitters (2015)

3 adhered 10 violated

Cabela's (2015)

2 adhered 6 violated

Gap (2015)

2 adhered 2 violated

Walmart (2015)

1 adhered 0 violated

Victoria's Secret (2015)

1 adhered 2 violated

Kohl's (2015)

0 adhered 4 violated

Wayfair (2014)

6 adhered 8 violated

Hayneedle (2014)

5 adhered 13 violated