‘Product Lists & Filtering’ UX Audit
Great product lists are key to users’ product browsing experiences – it enables them to locate the few items relevant to their needs and preferences out of the thousands of products available on a site, and ultimately takes them from search results and category pages to the all-important product page.
Based on the 120+ findings from our desktop & mobile Product Lists & Filtering research studies we will conduct a full UX audit of your ecommerce site (or prototype), outlining the 15 most important improvements you can make to your product list design and filtering user experience. The audit will also include a direct performance comparison of your site’s product list performance to that of 257 top ecommerce sites.
The audit will focus on the desktop & mobile design and usability of your category and search product lists, filtering and sorting tools, product thumbnails, how products are loaded, list item information and personalization.
An expert Baymard auditor will write a detailed 40-page report with the 15 suggestions for desktop & mobile product list, filtering and sorting UX improvements, a UX performance comparison against 257 top US, European, and international ecommerce sites in your industry, along with best practice examples for each suggestion.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Who is this Product Lists & Filtering UX Audit intended for?
- Ecommerce sites looking to redesign their product lists, filtering or sorting implementations, and would like inspiration and a detailed analysis before commencing an expensive redesign project. (We can also audit design prototypes)
- Ecommerce sites that have already optimized their product lists, filtering or sorting experience and would like a set of fresh eyes to identify the last usability improvements.
- Ecommerce sites that would like to benchmark their product listing & filtering UX performance to see how they stack up against major competitors.
- Agencies and designers that are working on an ecommerce project and want reassurance that they’re on the right track with their current product list design.
Return on Investment
Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
How Will the Audit Be Delivered? What Will It Cost?
The cost of a Product List UX Audit for both desktop and mobile is $6,800, and includes…
- A 40-50 page report with 15 suggestions for product list and filtering improvements to your site as well as implementation examples.
- Each of the 15 suggestions is typically detailed across 2-3 pages: 1 page with explanation of the identified usability issue and suggested change, and 1-2 pages with implementation examples from other leading ecommerce sites.
- Two UX scorecards (desktop + mobile) with 120+ UX assessment parameters, with performance comparison against 257 top US, European, and international ecommerce sites.
- A 1-hour video conference with you and your team to go over the results and discuss changes.
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Audit Price
$6,800
per audit
Refund Policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.
Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else.
As Baymard does not offer any kind of web design service, programming, or sell ecommerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX auditing.
What Our Clients Say About the UX Audit
Baymard’s research is used by more than 29,000+ ecommerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within ecommerce, including:
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.”