E-Commerce Search UX Audit

What are the 15 most important changes you can make to your e-commerce search design and logic?

On-site search is key to any e-commerce business – after all, in order to buy a product your customers must be able to find it first.

Based on the 100+ findings from our desktop & mobile E-Commerce Search research study we will conduct a full Search User Experience Audit of your e-commerce site (or prototype), outlining the 15 most important improvements you can make to your on-site search experience.

The audit will focus on the type of search queries the search engine supports, what and how product data is searched, the logic for auto-complete suggestions, how users are guided in case of partial matches, the ‘No results’ page, the layout and features of the search results page (including faceted search logic), etc. In short, the entire search experience.

An expert Baymard auditor will write a detailed 40-page report with the 15 suggestions for desktop & mobile search improvements, a comparison against 60 top US, European, and international e-commerce sites in your industry, and with best practice examples for each suggestion.

“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”

Bryan Trogdon
Director of User Experience at Office Depot

Who is this Search UX Audit intended for?

  • E-commerce sites that want to redesign their search experience, or change search vendor, and would like a detailed search experience analysis before commencing an expensive redesign project.
  • E-commerce sites that have already optimized their search experience (design and/or logic) and would like a set of fresh eyes to identify the last usability improvements.
  • E-commerce sites that would like to benchmark their search UX performance to see how they stack up against major competitors.
  • Agencies and designers that are working on an e-commerce project and want reassurance that they’re on the right track with their current search design.

Return on Investment

Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $2,000,000 annual sales will yield $322,000 extra sales every year.

“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”

Wendy Bonnstetter
UX Director at Hallmark Cards, Inc.

How Will the Audit Be Delivered? What Will It Cost?

The cost of a desktop & mobile on-site Search UX Audit is $3,700 and includes:

A 40-50 page report with 15 suggestions for on-site search improvements to your site as well as implementation examples.

Each of the 15 suggestions is typically detailed across 2-3 pages: 1 page with explanation of the identified usability issue and suggested change, and 1-2 pages with implementation examples from other leading e-commerce sites

Two UX scorecards (desktop + mobile) with 100+ search UX assessment parameters, with performance comparison against 50 top US and European e-commerce sites.

A 1-hour video conference with you and your team to go over the results and discuss changes.

Sample pages from an audit report.

Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Schedule a call or email



5 workdays

  • Refund Policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.

  • All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else.

  • As Baymard does not offer any kind of web design service, programming, or sell e-commerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX auditing.

What Our Clients Say about the UX Audit

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce, including:

Nike Inc. Logo

“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.

Etsy Logo

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us so far, and I hope we’ll have the chance to work together again on future projects.

Huge Logo

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.

Sports Authority Logo

“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.

Overstock Inc. Logo

“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.

T-Mobile / Deutsche Telekom AG Logo

“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.

Columbia Sportswear Logo

“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.

Harley-Davidson Logo

“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.

John Lewis Logo

“Many thanks for presenting earlier. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions.

Jarden Consumer Solutions Logo

“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.

Carnival Cruise Lines Logo

“We like what we are reviewing from the audit - great analysis and feedback.

Purch Logo

“Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this. Logo

“Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service.

Nutrisystem Logo

“The recommendations in our Checkout Usability Audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Usability Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you! Logo

“Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues. Logo

“We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.

Epicenter Consulting Logo

“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.

Office Depot Logo

“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.

Hallmark Cards, Inc. Logo

“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.