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E-Commerce Search UX Audit
What are the 15 most important changes you can make to your e-commerce search design and logic?
On-site search is key to any e-commerce business – after all, in order to buy a product your customers must be able to find it first.
Based on the 60 findings from our E-Commerce Search research study we will conduct a full Search User Experience Audit of your e-commerce site (or prototype), outlining the 15 most important improvements you can make to your on-site search experience.
The audit will focus on the type of search queries the search engine supports, what and how product data is searched, the logic for auto-complete suggestions, how users are guided in case of partial matches, the ‘No results’ page, the layout and features of the search results page (including faceted search logic), etc. In short, the entire search experience.
A usability expert from Baymard Institute will write a detailed 40-page report with the 15 suggestions for search improvements, a comparison against the top US e-commerce sites in your industry, and with best practice examples for each suggestion.
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
Who is this search audit intended for?
- E-commerce sites that want to redesign their search experience, or change search vendor, and would like a detailed search experience analysis before commencing an expensive redesign project.
- E-commerce sites that have already optimized their search experience (design and/or logic) and would like a set of fresh eyes to identify the last usability improvements.
- E-commerce sites that would like to benchmark their search UX performance to see how they stack up against major competitors.
- Agencies and designers that are working on an e-commerce project and want reassurance that they’re on the right track with their current search design.
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $2,000,000 annual sales will yield $322,000 extra sales every year.
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
How will the audit be delivered? And what will it cost?
Sample pages from an audit report.
The cost of an on-site e-commerce Search UX Audit is $1,900 and includes:
- A 40-50 page report with 15 suggestions for on-site search improvements to your site as well as implementation examples.
- Each of the 15 suggestions is typically detailed across 2-3 pages: 1 page with explanation of the identified usability issue and suggested change, and 1-2 pages with implementation examples from other leading e-commerce sites.
- A usability scorecard with 45-55 usability assessment parameters, with performance comparison against 50 major US e-commerce sites.
- A 1-hour video conference with you and your team to go over the results and discuss changes.
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write audit@baymard.com
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.
What some of our clients say about the UX audit:
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
