What are the 15 most important changes you can make to your e-commerce homepage and category design?
Product finding is key to any e-commerce business – after all, in order to buy a product your customers must be able to find it first.
Based on the 79 findings from our Homepage & Category Usability research study we will conduct a full usability audit of your e-commerce site (or prototype), outlining the 15 most important usability improvements you can make to your homepage and category navigation.
The audit will focus on the design and usability of your homepage, main navigation, drop-down menu, custom category pages, sub-category pages, product lists, and cross-category navigation.
A usability expert from Baymard Institute will write a detailed 40-page report on your site with 15 usability suggestions for improvements, a comparison against the top e-commerce sites in your industry, and with best practice examples for each suggestion.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.”
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $2,000,000 annual sales will yield $322,000 extra sales every year.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
The cost of a homepage and category usability audit is $1,900 and includes:
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write firstname.lastname@example.org
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.