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Homepage & Category UX Audit
What are the 15 most important changes you can make to your e-commerce homepage and category design?
Product finding is key to any e-commerce business – after all, in order to buy a product your customers must be able to find it first.
Based on the 79 findings from our Homepage & Category Usability research study we will conduct a full Homepage & Category UX Audit of your e-commerce site (or prototype), outlining the 15 most important usability improvements you can make to your homepage and category navigation.
The audit will focus on the design and usability of your homepage, main navigation, drop-down menu, custom category pages, sub-category pages, product lists, and cross-category navigation.
A UX expert from Baymard Institute will write a detailed 40-page report on your site with 15 usability suggestions for improvements, a comparison against the top e-commerce sites in your industry, and with best practice examples for each suggestion.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Who is this Homepage & Category audit intended for?
- E-commerce sites that want to redesign their homepage, category navigation, or entire site, and would like inspiration before commencing an expensive redesign project.
- E-commerce sites that have already optimized their category navigation and would like a set of fresh eyes to identify the last usability improvements.
- E-commerce sites that would like to benchmark their homepage and navigation UX performance to see how it stack up against major competitors.
- Agencies and designers that are working on an e-commerce project and want reassurance that they’re on the right track with their current homepage and category navigation design.
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $2,000,000 annual sales will yield $322,000 extra sales every year.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
How will the audit be delivered? And what will it cost?
Sample pages from an audit report.
The cost of a Homepage & Category UX Audit is $1,900 and includes:
- A 40-50 page report with 15 suggestions for homepage and category improvements to your site as well as implementation examples.
- Each of the 15 suggestions is typically detailed across 2-3 pages: 1 page with explanation of the identified usability issue and suggested change, and 1-2 pages with implementation examples from other leading e-commerce sites.
- A usability scorecard with 60-75 usability assessment parameters, with performance comparison against 50 major US e-commerce sites.
- A 1-hour video conference with you and your team to go over the results and discuss changes.
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write audit@baymard.com
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.
What some of our clients say about the UX audit:
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.”
“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
