When forms don’t clearly show which fields are required, shoppers have to guess. That slows them down, creates avoidable errors, and adds friction at one of the most sensitive points in checkout.

We identified an opportunity to make checkout forms clearer and easier to complete, helping shoppers move through the purchase flow with fewer interruptions.

When autocomplete suggestions are missing, search feels less responsive and shoppers have to work harder to continue. Some will finish typing manually, but others will abandon search and switch paths entirely.

We identified an opportunity to make search feel faster and more intuitive, helping shoppers move from intent to relevant results with less friction.

When browsing apparel, shoppers often rely on product thumbnails to quickly evaluate style, fit, and appearance. Thumbnails that don't clearly show how a product looks when worn can make comparison more difficult and slow product discovery.

We identified an opportunity to improve product exploration and help shoppers evaluate products more confidently directly from the product list.