Product descriptions play a critical role in helping shoppers evaluate whether a product is right for them. When key information is difficult to scan or buried within large blocks of text, shoppers can struggle to find the details they need to purchase with confidence.

We identified an opportunity to make product information easier to consume, helping shoppers evaluate products faster and make more informed purchase decisions.

Sorting is a shortcut to relevance. When shoppers can’t order products by the criteria they care about, they’re forced to scan manually, overuse filters, or miss suitable products altogether.

Baymard’s desktop benchmark found that 62% of sites are missing relevant sorting options or don’t provide sorting at all.

We identified an opportunity to make product exploration faster, more relevant, and better aligned with how fashion shoppers compare products before purchase.

Search users don’t always describe products the same way a site does. When search results don’t offer relevant alternatives or adjacent suggestions, shoppers can assume the product isn’t available and leave.

We identified an opportunity to make search more forgiving, helping shoppers recover from imperfect queries and continue discovering relevant products.