Essential filters are often the fastest route to relevance. When shoppers can’t narrow products by key criteria like price, colour, size, ratings, or brand, product lists become harder to explore and relevant items are easier to miss.

We identified an opportunity to improve product discovery by helping shoppers narrow large product ranges faster and stay engaged in the buying journey.

Product lists need to be easy to scan. When product names, types, and key attributes blend together, shoppers have to work harder to compare items and can reject relevant products based on incomplete or inaccurate assumptions.

We identified an opportunity to make product information clearer at the list level, helping shoppers evaluate products faster and compare options with greater confidence.

Some shoppers need more than basic product details before they feel ready to buy. When information like materials, sustainability, manufacturing, or brand context is missing from the product page, they have to leave the buying journey to find answers elsewhere.

We identified an opportunity to keep high-intent shoppers engaged by making deeper product information easier to access at the point of decision.