When category-specific filters are missing, shoppers are forced to browse through products that don’t match what they need. For fashion, that means key attributes like fit, sleeve type, length, material, occasion, or style can become harder to isolate.

We identified an opportunity to make product discovery more precise, helping shoppers narrow large ranges faster and find suitable products with less effort.

Product images carry critical purchase information, especially in fashion where shoppers need to assess fit, texture, colour, detail, and styling. When additional images are hard to discover, shoppers can miss the visual cues they need and reject products too early.

We identified an opportunity to make image galleries easier to explore, helping shoppers evaluate products more confidently before purchase.

Ratings help shoppers judge product suitability before committing to a product page. When ratings are missing from product lists, shoppers have to work harder to compare options and can dismiss relevant products too early.

We identified an opportunity to improve comparison and product confidence directly from the list view, helping shoppers shortlist suitable products faster.