Unexpected costs create hesitation before checkout even begins. When shoppers can’t see the full order total upfront, including shipping, taxes, and fees, confidence drops and abandonment risk increases.

We identified an opportunity to make checkout feel more transparent earlier in the journey, helping shoppers move from cart to purchase with greater confidence.

Material and care details are critical in apparel. When this information is missing, vague, or hard to find, shoppers can’t confidently judge fit, quality, durability, or suitability.

We identified an opportunity to strengthen product confidence by making material and care information more specific and easier to access at the point of decision.

Return policies play a major role in purchase confidence, particularly in apparel where fit and suitability can't be fully evaluated until after delivery. When returns information isn't visible on the product page, shoppers are left with unanswered questions at a critical point in the buying journey.

We identified an opportunity to strengthen purchase confidence by making returns information more accessible at the point of decision.