Divided product lists can make shoppers misread the range, miss relevant products, or focus too heavily on whatever appears first. In fashion, that can weaken discovery by hiding the true breadth of styles, categories, or product types available.

We identified an opportunity to make product exploration clearer and more representative, helping shoppers understand the full range faster and find suitable products with less effort.

Core filters are the fastest route to relevant products. When shoppers can’t narrow by key criteria like price, colour, size, or brand, browsing becomes harder and suitable products are easier to miss.

We identified an opportunity to make product discovery more efficient, helping shoppers narrow large ranges faster and stay engaged in the buying journey.

Some shoppers need deeper product context before they feel ready to buy, from materials and sustainability to manufacturing details or brand information. When that information isn’t available on the product page, they have to leave the buying journey to find answers elsewhere.

We identified an opportunity to keep high-intent shoppers engaged by making deeper product information easier to access at the point of decision.