What are the 15 most important changes you can make to your product pages?
Users make most of their purchasing decisions on the product page, making it the centerpiece of the user’s e-commerce experience. Yet the average e-commerce site has 24 unaddressed structural usability issues with the design or features of its product pages.
Based on the 98 usability heuristics from our Product Page research study, a UX researcher from Baymard Institute will conduct a full Product Page User Experience Audit of your e-commerce site (or prototype), outlining the 15 most important usability improvements you can make to your product pages.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.”
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $5,000,000 annual sales will yield $806,000 extra sales every year.
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
The cost of a Product Page UX Audit is $1,900 and includes:
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write firstname.lastname@example.org
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.