‘Product Page’ UX Audit
Users make most of their purchasing decisions on the product page, aking it the centerpiece of users’ ecommerce experiences. Yet the average ecommerce site has 24 unaddressed structural usability issues with the design or features of its product pages.
Based on the 110+ UX heuristics from our desktop & mobile Product Page research study, An expert Baymard auditor will conduct a full Product Page User Experience Audit of your ecommerce site (or prototype), outlining the 15 most important usability improvements you can make to your product pages.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
Who is this Product Page UX Audit intended for?
- Ecommerce sites that want to redesign their product pages and would like inspiration and verification before spending resources on the final design and code. (We can also audit prototypes.)
- Ecommerce sites with an already optimized product page implementation that need a set of fresh eyes to identify the last usability improvements.
- Ecommerce sites that would like to benchmark their product page UX performance against major competitors to see how they stack up and where resources are best spent.
- Agencies and designers that are working on an ecommerce project and want reassurance that they’re on the right track with their current product page design.
Return on Investment
Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
How Will the Audit Be Delivered? What Will It Cost?
The cost of a Product Page Audit for both desktop and mobile is $7,000, and includes…
- A 40–50 page report with 15 research-backed suggestions for product page improvements to your site.
- Each of the 15 suggestions is typically detailed across 2–3 pages: 1 page with an explanation of the identified usability issue and suggested changes, and 1–2 pages with implementation examples from other leading ecommerce sites.
- Two UX scorecards (mobile + desktop PDP) with 110+ weighted product page usability assessment parameters, with a performance comparison against 280 of the world’s leading ecommerce sites.
- A 1-hour video conference with you and your team to go over the results and discuss changes.
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Audit Price
$7,000
per audit
Refund Policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.
Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else.
As Baymard does not offer any kind of web design service, programming, or sell ecommerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX auditing.
What Our Clients Say About the UX Audit
Baymard’s research is used by more than 29,000+ ecommerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within ecommerce, including:
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”