Original large-scale research studies and expert UX audits
Baymard Institute has two core product offerings:
79 guidelines on navigation and site hierarchy
399-page Report · Benchmark Database
60 guidelines on search logic and design
297-page Report · Benchmark Database
93 guidelines on filtering and sorting
502-page Report · Benchmark Database
98 guidelines on product page design
622-page Report · Benchmark Database
134 guidelines on checkout process design
718-page Report · Benchmark Database
146 guidelines on mobile e-commerce
495-page Report · Benchmark Database
A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 28,000+ hours of e-commerce usability research.
The audit findings are delivered in a 40-page report outlining the 15-50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.
Audits have a lead time of 7-10 workdays and cost $1,900-$9,600 based on scope.