Research Products & Services

All of Baymard’s 32,000+ hours of e-commerce UX research is available in 2 different formats, for different needs and budgets


Premium Research Catalog

Make Research-Based E-Commerce UX and Design Decisions

Use Baymard’s comprehensive e-commerce UX research to create “State of the Art” e-commerce experiences, discover which design patterns consistently cause usability issues for users, and see how your UX performance stacks up against leading e-commerce sites.

With Baymard Premium you’ll get full access to 32,000 hours of UX research findings, all distilled into 642 design guidelines and 50,000+ UX performance scores – insights already used by several of the world’s leading e-commerce sites.

Learn more and get full research access


In-House UX Training

5 Days of Research-Based UX Training Workshops at Your Company Offices

Get an In-House workshop with 5 days of intense research-based UX Training hosted by Baymard, at your company offices, for your team only – providing your team with direct access to Baymard’s research team and its 32,000+ hours of e-commerce UX research.

The UX training will be “hands-on” where your team will be working on applying all findings to your own site. This will not only anchor UX knowledge in your organization, but also make the workshop ideally suited to be a driver for prioritizing UX changes in your organization.

A full-week workshop for your team costs $26,000 incl. Baymard’s travel costs and is typically cost efficient if there’s just 4 employees attending.

Learn more about our In-House UX training


UX Audit Service

What are the 50 most important changes you can make to your e-commerce user experience?

A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 32,000+ hours of e-commerce usability research.

The audit findings are delivered in a 100-page report outlining the 50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.

Audits have a lead time of 10-21 workdays and cost $1,900-$9,700 based on scope.

Learn more about our audit service


Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies