E-Commerce Usability Products

Original large-scale research studies and expert UX audits

Baymard Institute has two core product offerings:

  1. Research Studies – 6 studies, each with a ~500 page digital report and UX benchmark database
  2. Audit Service – Baymard audits your site, identifying improvements and current performance


UX Audit Service

What are the 15-50 most important changes you can make to your e-commerce user experience?

A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 28,000+ hours of e-commerce usability research.

The audit findings are delivered in a 40-page report outlining the 15-50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.

Audits have a lead time of 7-10 workdays and cost $1,900-$9,600 based on scope.

Learn more about our audit service


Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies

Close overlay