Health & Beauty Ecommerce UX Audits
Help customers find relevant products, understand the information presented and complete their purchase. Get an expert review of your desktop and mobile health or beauty website, with prioritized recommendations, practical examples and a confidential assessment to support your team’s next UX decisions.
Your Health & Beauty audit at a glance
500 UI parameters analyzed
Your health and beauty website is assessed against research-based criteria, with scorecards covering product discovery, evaluation and purchasing across the agreed desktop and mobile experience.
40 prioritized UX improvements
Turn the assessment into a focused set of UX changes. Each recommendation explains the issue, a proposed solution and examples your team can use during implementation.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Compare your experience with health and beauty sites such as Sephora, Ulta Beauty, CVS and Walgreens, using structured assessments to understand where your website needs attention.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Health & Beauty audit covers
Your auditor examines how customers navigate health and beauty ranges, search, use filters and assess product pages. The review includes descriptions, imagery, variations and reviews, together with shipping and returns information. Checkout, accounts and mobile interactions are evaluated to identify usability issues across the agreed desktop and mobile shopping journey.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”Livia Biondino Lead Product Designer at Charlotte Tilbury
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”Ariella Galvin Sr. Digital Merchandising Manager at CVS Health
Health & Beauty UX audit FAQs
What does the Health & Beauty audit cover?
A full-site audit covers desktop and mobile navigation, search, product lists and filtering, product details, checkout and account tasks. It examines the clarity and usability of product descriptions, images, variations, reviews, shipping and return information, and the interactions customers use to find and purchase items. Delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Plan your health and beauty UX audit.
Share your website, customer journeys and UX goals. We’ll help you define the review scope, discuss competitor comparisons and confirm the expected delivery timing.