Make your luxury shopping experience easier to explore
Help customers move from brand inspiration to informed product decisions. Baymard reviews the usability of your luxury ecommerce experience, including collections, imagery, store discovery and checkout, and gives your team a prioritized set of practical improvements supported by research and relevant examples.
Your Luxury Goods audit at a glance
500+ UI parameters analyzed
Review your desktop and mobile websites against 500+ weighted UX parameters, including collection browsing, product evaluation, store discovery and the interactions that support a purchase.
40 prioritized UX improvements
Get 40 prioritized recommendations that connect observed usability issues with proposed changes and implementation examples from luxury retailers and relevant experiences outside the industry.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Compare your UX performance with luxury sites such as Gucci, Louis Vuitton and Chanel, while broader ecommerce comparisons reveal how the experience meets familiar shopping expectations.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Luxury Goods audit covers
Luxury websites need to support both inspiration and practical shopping tasks. The audit reviews homepage and collection navigation, inspirational imagery, search and product filtering, then examines product details, variations and gifting. Store location tools, checkout and accounts are also assessed, with attention to how the complete experience works on mobile.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.”Marian Gradl-Schikora Managing Director at Best Secret
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”Livia Biondino Lead Product Designer at Charlotte Tilbury
Luxury Goods UX audit FAQs
What does the Luxury Goods audit cover?
The audit evaluates your desktop and mobile websites, including the paths from brand and collection discovery to product evaluation, store location and checkout. Agree the relevant journeys and any additional competitor scope with Baymard before work begins. Delivery timing is confirmed during scoping, and 4 advisory calls help your team work through findings and proposed changes.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Bring clarity to your luxury ecommerce priorities
Discuss how customers explore your collections, assess products and find stores. Define an audit that gives your team practical priorities for improving the experience.