Make the everyday grocery order easier to complete
Help customers build a grocery order, choose delivery arrangements, and understand their options when items are unavailable. Baymard’s audit examines the experience across desktop and mobile, turning usability findings into priorities your team can act on. Discuss a native app review as part of your project scope.
Your Online Grocery audit at a glance
A detailed assessment of the grocery shopping experience
Review your experience against 470+ weighted parameters selected for grocery shopping, including product discovery, recurring shopping needs, delivery decisions, substitutions, and checkout interactions.
A practical agenda for grocery UX improvements
Get 40 prioritized recommendations that explain where the interface needs improvement and what to change, with examples that help your team explore suitable implementations.
Audit report & presentation
The report connects each issue to a proposed solution and relevant design examples. Review the findings together, then use 4 advisory calls for questions and design feedback.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Put your grocery experience in context
Evaluate your site alongside grocery benchmarks including FreshDirect, Ocado, Aldi, and Kroger, with scorecards that help your team discuss differences across the shopping journey.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Online Grocery audit covers
Grocery shoppers need to find many items, manage changing availability, and fit an order around delivery or pickup. The audit looks at these connected decisions, including substitutions and repeat shopping. It also examines the search, filtering, cart, and checkout interfaces that customers use throughout a substantial grocery order.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Thank you, this was really insightful!”Andrew Wright Product Design Manager at Instacart
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”Erin Straub UX Design Manager at Nutrisystem
“I appreciated the detailed audit and found the readout to be insightful and inspiring. The Baymard team did a fabulous job of explaining methodology, answering questions, and providing best practice recommendations! ”Jenn Keller Sr. UX Designer at KFC
Online Grocery UX audit FAQs
What does the Online Grocery audit cover?
The full-site audit covers desktop and mobile web, and a native app option is available. Scoping confirms which grocery journeys and platforms are included, along with project timing. Findings and scorecards remain confidential. Your team receives 4 advisory calls to discuss questions and get feedback as it works on the recommendations.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Identify the next priorities for your grocery experience
Talk with a Baymard expert about your website or app, grocery journeys, and goals. Confirm the review scope and project timing before the audit begins.