Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Pets & Hobbies’ e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Pets & Hobbies e-commerce sites.
Through our 150,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Pets & Hobbies websites.
Our research includes large-scale testing of Pets & Hobbies websites such as Chewy, Musician’s Friend, Zooplus, Guitar Center, Thomann, BarkBox, Book of the Month, B&H Photo, Crutchfield, Cabela’s, and PetSmart.
This page provides you with a brief overview of Baymard’s UX research on Pets & Hobbies websites. Full access to all of our UX research is available as part of Baymard Premium.
Overall UX Performance
521 Guidelines
Desktop Web
257 Guidelines
Mobile Web
264 Guidelines
We’ve conducted an industry UX benchmark, assessing 5 Pets & Hobbies sites across 500+ research-based UX parameters relevant to Pets & Hobbies websites. You can view the Pets & Hobbies sites’ UX performance in the graph above, which summarizes 2,500+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Pets & Hobbies website UX performances. (scroll down to access the in-depth case-studies for the 5 sites)
This is a subset of the full benchmark which includes 256 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case studies of the below 5 Pets & Hobbies e-commerce sites. In total, these contain 2,500+ UX performance scores and 1,500+ best practice examples from Pets & Hobbies sites.
PAID RESEARCH CONTENT
With Baymard Premium you get access to 500+ Pets & Hobbies relevant UX guidelines, 2,500+ UX performance scores, and 1,500+ best practice examples from Pets & Hobbies sites. On top of this, you also get access to 175,000+ best practice examples and 275,000+ UX performance scores from other industries - sometimes the best designs and ideas come by looking outside your own industry.
IN-DEPTH REVIEW OF YOUR SITE’S UX PERFORMANCE
If you don’t want to read all of the research findings, but “just want the results”, then have Baymard’s team of researchers audit your Pets or Hobbies website.
The audit provides you with a detailed external review of your site’s UX performance across the 500+ Pets & Hobbies e-commerce UX elements, as well as a detailed UX performance comparison against other Pets & Hobbies sites, along with other ‘State of the Art’ implementations outside of your industry. The UX audit provides you with 40 prioritized suggestions for UX improvements, each with best-practice implementation examples.
“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.”
“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!”
“Wanted to thank you again for the checkout audit and walking us through the process. It was super helpful and we can’t wait to apply the changes to our checkout for a better user experience.”
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion. Being able to have Christian and Lauryn from Baymard Institute look over my shoulder and give me feedback and direction based on the 28,000 hours of independent research that their organization has done was incredibly helpful.”
This UX research on Pets & Hobbies sites is part of Baymard Institute’s full 150,000+ hours of large scale research catalog, which is based on:
Baymard’s research methodology is described in detail here.