Industry UX Research

‘Pets & Hobbies’ UX Research

A large-scale research study on how to optimize the User Experience for ‘Pets & Hobbies’ e-commerce websites

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Pets & Hobbies e-commerce sites.

Through our 150,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Pets & Hobbies websites.

Our research includes large-scale testing of Pets & Hobbies websites such as Chewy, Musician’s Friend, Zooplus, Guitar Center, Thomann, BarkBox, Book of the Month, B&H Photo, Crutchfield, Cabela’s, and PetSmart.

This page provides you with a brief overview of Baymard’s UX research on Pets & Hobbies websites. Full access to all of our UX research is available as part of Baymard Premium.


Pets & Hobbies E-Commerce UX Performance

Benchmark UX Performances
Poor
Mediocre
Decent
Good
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Overall UX Performance

521 Guidelines

Desktop Web

257 Guidelines

Mobile Web

264 Guidelines

5 Pets & Hobbies Sites
What’s This?

We’ve conducted an industry UX benchmark, assessing 5 Pets & Hobbies sites across 500+ research-based UX parameters relevant to Pets & Hobbies websites. You can view the Pets & Hobbies sites’ UX performance in the graph above, which summarizes 2,500+ weighted UX performance scores.

You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Pets & Hobbies website UX performances. (scroll down to access the in-depth case-studies for the 5 sites)

This is a subset of the full benchmark which includes 256 e-commerce sites.
View our full UX benchmark


Pets & Hobbies E-Commerce UX Case Studies

You can explore our in-depth UX case studies of the below 5 Pets & Hobbies e-commerce sites. In total, these contain 2,500+ UX performance scores and 1,500+ best practice examples from Pets & Hobbies sites.


Get Full Access to our Pets & Hobbies UX research with Baymard Premium

PAID RESEARCH CONTENT

With Baymard Premium you get access to 500+ Pets & Hobbies relevant UX guidelines, 2,500+ UX performance scores, and 1,500+ best practice examples from Pets & Hobbies sites. On top of this, you also get access to 175,000+ best practice examples and 275,000+ UX performance scores from other industries - sometimes the best designs and ideas come by looking outside your own industry.

Learn more about Baymard Premium access


Pets & Hobbies UX Audit

IN-DEPTH REVIEW OF YOUR SITE’S UX PERFORMANCE

If you don’t want to read all of the research findings, but “just want the results”, then have Baymard’s team of researchers audit your Pets or Hobbies website.

The audit provides you with a detailed external review of your site’s UX performance across the 500+ Pets & Hobbies e-commerce UX elements, as well as a detailed UX performance comparison against other Pets & Hobbies sites, along with other ‘State of the Art’ implementations outside of your industry. The UX audit provides you with 40 prioritized suggestions for UX improvements, each with best-practice implementation examples.

Learn more about Pets & Hobbies audits


What Our Clients Are Saying

B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham Berkowitz B&H Photo
Etsy Logo
Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.
Alex Wright Director of Research at Etsy
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep Agarwal Growth Manager at Google Shopping
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com
Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat Brunson UX Manager at Columbia Sportswear
Shopify Logo
We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.
Nicole Papp Merchant Success Manager, Shopify
Hallmark Logo
These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!
Cary Moody Usability Researcher at Hallmark
prAna Logo
Wanted to thank you again for the checkout audit and walking us through the process. It was super helpful and we can’t wait to apply the changes to our checkout for a better user experience.
Ramona Rejali Senior UX Designer at prAna
Wrench Inc. Logo
Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!
Geoff Jensen Head of UX at Wrench Inc.
Harley-Davidson Logo
We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.
Colleen Kersting eCommerce Marketing at Harley-Davidson
TaylorMade Golf Logo
Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion. Being able to have Christian and Lauryn from Baymard Institute look over my shoulder and give me feedback and direction based on the 28,000 hours of independent research that their organization has done was incredibly helpful.
Nick Frame Lead UX Designer for TaylorMade Golf

Test Methodology

This UX research on Pets & Hobbies sites is part of Baymard Institute’s full 150,000+ hours of large scale research catalog, which is based on:

  • Usability Testing: 25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing. This includes testing Pets & Hobbies sites such as B&H Photo, Crutchfield, PetSmart, Thomann, and Cabela’s.
  • Manual benchmarking: 54 rounds of benchmarking the world’s 256 leading e-commerce sites across 650+ UX guidelines (175,000+ implementation examples and 275,000+ UX performance scores). This includes Musician’s Friend, Chewy, Zooplus, Guitar Center, Bass Pro Shops, Cabela’s, Thomann, BarkBox, and Book of the Month.
  • In-lab eye-tracking testing.
  • Quantitative studies: 12 studies with a total of 20,240 participants.

Baymard’s research methodology is described in detail here.