Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Pets & Hobbies’ e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Pets & Hobbies e-commerce sites.
Through our 130,000 hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Pets & Hobbies websites.
Our research includes large-scale testing of Pets & Hobbies websites such as Chewy, Musician’s Friend, Zooplus, Guitar Center, Thomann, BarkBox, Book of the Month, B&H Photo, Crutchfield, Cabela’s, and PetSmart.
This page provides you a brief overview of Baymard’s UX research on Pets & Hobbies websites. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted an industry UX benchmark, assessing 7 Pets & Hobbies sites across 500+ research-based UX parameters relevant to Pets & Hobbies websites. You can view the Pets & Hobbies sites’ UX performance in the graph above, which summarizes 3,000+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Pets & Hobbies website UX performances. (scroll down to access the in-depth case-studies for the 7 sites)
This is a subset of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case studies of the below 7 Pets & Hobbies e-commerce sites. In total, these contain 3,000+ UX performance scores and 1,500+ best practice examples from Pets & Hobbies sites.