Associate Audit Lead / Senior UX Auditor, UK
Rebecca is a senior UX auditor at Baymard since 2018. She has been a part of over 100 audit projects, from Apparel and Accessories to Online Grocery. She also specialize in Cart & Checkout UX and Site-Wide Design and Interaction. She has worked in ecommerce since 2013 and UX specifically since 2016. She's an ardent speaker at UX and CRO conferences.
5 'Credit Card Form' Implementations That Make 'L.L. Bean' Best-in-Class
Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)
Use a Fake ‘Editing’ Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don’t)
Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
Where to Send Users after They ‘Sign In’ or ‘Reset Password’ (34% of Sites Get It Wrong)
Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)
These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users
E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don’t)