“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Audit People Development Lead, UK

Rebecca is a senior UX auditor at Baymard since 2018. She has been a part of over 100 audit projects, from Apparel and Accessories to Online Grocery. She also specialize in Cart & Checkout UX and Site-Wide Design and Interaction. She has worked in ecommerce since 2013 and UX specifically since 2016. She's an ardent speaker at UX and CRO conferences.

5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class

Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)

Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)

Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

Where to Send Users after They ‘Sign In’ or ‘Reset Password’ (34% of Sites Get It Wrong)

Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)

These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users

E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don’t)
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials