Rebecca Hugo
Associate Audit Lead / Senior UX Auditor, UK
Rebecca is a senior UX auditor at Baymard since 2018. She has been a part of over 100 audit projects, from Apparel and Accessories to Online Grocery. She also specialize in Cart & Checkout UX and Site-Wide Design and Interaction. She has worked in ecommerce since 2013 and UX specifically since 2016. She's an ardent speaker at UX and CRO conferences.
Rebecca Hugo is a Research Specialist in:
- Cart & Checkout UX
Conferences Rebecca Hugo has spoken at:
- E-Commerce Day — Shoppers Mind (Slovenia) 2019
- GPeC Romania 2021
- Amazon Pay (webinar) 2022
- eCommerce Conference (Boussais events, Athens, virtual) 2022
- Turum Burum Conference 2022
- Buy With Prime (Amazon webinar) 2023
- eCommerce Conference (Boussais events, Athens) 2023
- eCommerce Conference (Boussais events, Athens) 2024
- Boozt 2024
9 Articles by Rebecca Hugo
5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class
June 30, 2020 Popular
Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)
May 19, 2020
Use a Fake ‘Editing’ Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don’t)
February 5, 2020 Popular
Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)
January 21, 2020
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
January 7, 2020 Popular
Where to Send Users after They ‘Sign In’ or ‘Reset Password’ (34% of Sites Get It Wrong)
November 12, 2019
Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)
October 30, 2019
These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users
October 15, 2019
E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don’t)
August 6, 2019