Baymard: 2012 and 2013

We’ve tested the entire m-commerce shopping experience from homepage, categories, search, and product pages, to the ever daunting checkout process – all on mobile optimized e-commerce websites.

Throughout 2012 we’ve been focusing on e-commerce checkout usability. In 2013 we’ll be shifting focus towards mobile e-commerce usability and publish a wide range of articles based on a major research study we’re currently wrapping up. All the research findings will be published in a new usability report: M-Commerce Usability.

We’re also expanding our team with Hallie W. Barrows (editor and proofreader) and Julie S. Rasmussen (UX intern), to kick off 2013 in an even higher gear.

Thanks to all of you who read, tweet, and comment on our articles – we truly enjoy the interaction. We know a lot of you started subscribing to our articles during the year (thank you!), so below you’ll find a list of some of our most popular articles from 2012.

Have a wonderful 2013!
- Jamie & Christian

Best of 2012

The State Of E-Commerce Checkout Design 2012 – Guest article written for Smashing Magazine analyzing six stats from our Checkout Usability Benchmark.

UX: 7 Product Image Categories – Seven different categories of product images that can help bridge the gap between the physical and digital shopping experience.

UX and the Kano model – A model for analyzing the customer experience (not just for web but in general) and make more strategic UX investments.

UI: Proper Indicators for Hidden Elements – A look at five types of trigger indicators you can use to indicate content toggles (tabs, hover menus, etc).

Visually Reinforce Your Credit Card Fields – How to tap into users perceived security of your payment form (89% of the top 100 e-commerce sites get this wrong).

Accordion Style Checkouts – the Holy Grail of Checkout Usability? – Simply redesigning your existing checkout in an accordion style won’t make it particularly easy to use in and of itself.

3 Types of False Simplicity – 3 types of UI where a (visually) simpler interface is actually more complex to use (inline labels, icons, and an oversimplified UI for a complex task).

Authored by Baymard Institute on December 26, 2012

If you have any comments on this article you can leave them on LinkedIn

User Experience Research, Delivered Twice a Month

Join 37,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter