Baymard: 2010 and 2011

Here at Baymard we write three different categories of UX articles: 1) Research & Guidelines, 2) Case studies, and 3) Opinion & Observations.

We know a lot of you started subscribing to our articles during the year (thanks for that!), so below is a list with 5 of our favorite articles from each of these categories.

For those of you who have been with us all year (thanks for that too!), here is a chance to re-read a few articles.

Best of 2010

Tip: scroll to the bottom for 2011 info and announcement.

1) Research & Guidelines

• Readability: the Optimal Line Length
• Form Field Usability: Matching User Expectations
• Drop-Down Usability: When You Should (and Shouldn’t) Use Them
• People Think Registration Leads to ‘Spam’
• People Still Double-Click Online

2) Case Studies

• 3 Examples of Inline Help
• Visual Balance: Dealing with Variable Headline Lengths
• Conversion: Reducing Sign Up Friction
• Google Chrome and the Importance of Good Copywriting
• Handling Technical Glitches Without Losing Sales

3) Opinion & Observations

• Mobile: Thoughts on Native apps vs Web apps
• From Sketch to Website (Hint: Skip Photoshop)
• Top 12 E-Commerce Usability & Optimization Resources
• The Conversion Rate Optimization Industry in 2015
• Comparing Conversion Rates is Nonsense

2011: UX Research and a Book

In 2011 we will publish a number of articles based on our own UX research. In addition, we will also be publishing our first UX book/report.

The topic, as some of you may know, is usability in the e-commerce checkout process and the report is based on 63 key findings from a large qualitative usability research study we conducted with a group of real shoppers testing 15 different e-commerce sites. We will of course also publish some of these research findings in free articles here on Baymard.com.

Thanks to all of you who read, tweet, and comment on our articles. Have a splendid 2011!

• Jamie & Christian