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14 Cart Abandonment Statistics - Please Submit More

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We’ve set out to create the most comprehensive list containing all available statistics on shopping cart abandonment rates.

So far we’re up to -10- 14 sources, citing an average e-commerce cart abandonment rate of 65.23%. But we need your help!

If you know of any cart abandonment statistics that are not on the list, then please submit them by sending an email to christian@baymard.com.

The reason we’ve created this list was because we needed these statistics ourselves when writing the introduction chapter to our e-commerce checkout usability report. However, we found that:

  1. It was difficult to get an easy overview of the statistics available
  2. There’s rather large fluctuations in the reported cart abandonment rate (lowest at 55%, highest at 83%)

So the idea is to gather as many sources as possible to calculate a single average rate for shopping cart abandonment to e-commerce owners a more reliable and accurate number.

Go see the interactive list that is sortable by year and abandonment rate: baymard.com/lists/cart-abandonment-rate

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Authored by Baymard Institute

Published on March 31, 2011

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