This checkout study provides you with 7 years worth of checkout user testing and research, condensed into 134 usability guidelines.
Full access to the Checkout Usability study includes:
This research-based and pragmatic toolset will help you achieve the best possible checkout user experience and conversion rate.
This original usability study focuses on how users behave during a checkout flow, where they get stuck, and why they abandon their purchase.
The findings presented in this 720-page report, are based on two rounds of large-scale qualitative testing of e-commerce checkout processes, along with an additional large-scale eye-tracking test, and quantitative research with 6,000+ participants. Despite testing the checkout flows from 25 leading e-commerce sites, the test subjects encountered more than 2,700 usability issues in the process of going from the shopping cart to completing their order.
In fact, the combined test data documents that the average site can increase its conversion rate by 35.26% solely through better checkout design.
And these figures are based on the testing of checkout processes from leading e-commerce sites, such as Walmart, Amazon, Wayfair, Crate & Barrel, ASOS, etc.
In this report, we have distilled all 2,700+ usability issues encountered by the test subjects into 134 checkout user experience guidelines, and prioritized them by UX impact – providing you with concise design guidelines that will help you improve the performance of your checkout process.
(Note: this is a condensed table of contents. Show full in-depth TOC.)
Based on the findings of this checkout research study we’ve benchmarked the checkout processes of 50 top grossing US e-commerce sites. This provides you with the most comprehensive e-commerce checkout database in the world with 380 manually reviewed checkout steps, more than 2,000 screenshots, and 5,000+ categorized implementation examples of the 134 checkout usability guidelines presented in the report.
When you purchase the checkout usability study you get full access to this benchmark database.
Furthermore the benchmark database include tools that allow you to review your own (or your clients’) checkout process and see how it stacks up against the competition.
|eConsultancy Checkout Optimization Guide||Baymard Institute E-Commerce Checkout Usability||Nielsen Norman Group E-Commerce User Experience|
|Pages:||66 pages||720 pages||2,140 pages|
|Guidelines:||70 guidelines||134 guidelines||874 guidelines|
|Source:||Author’s thoughts||User testing + Eye-tracking + Quantitative testing||User testing|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive auditing tool||No|
|Refund:||No||Yes, 14 days full refund||No|
Get instant access to the checkout usability report and benchmark database for $200, and start lowering your shopping cart abandonment rate at only $1.5 per actionable usability guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
|Title:||E-Commerce Checkout Usability|
|Version:||2.1.0 (September 2017)|
|Delivery:||Instant PDF-download (DRM-free), 139mb|
|Content:||720 pages, 134 guidelines|
The benchmark database has four components:
|Review:||Interactive checklist for reviewing your own sites|
|Guidelines:||134 usability guidelines with examples from the 50 benchmarked sites|
|Site reviews:||Case studies of the top 50 grossing e-commerce sites|
|Page types:||Navigate 380 checkout steps by type of page|
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.