External Article: Testing Pagination Against Infinite Scrolling and ‘Load More’ Buttons

During our Product Lists & Filtering usability study we discovered how ‘Load More’ buttons can outperform both pagination and infinite scrolling, but also uncovered a number of severe pitfalls that can offset any gains.

In today’s article, we’ll present our usability test findings on the best UX pattern to display products on an e-commerce site: Pagination, a “Load More” button, or Infinite Scrolling.

The article is published as a guest post at Smashing Magazine and includes findings from both our mobile and desktop findings, along with how search results need a different product loading method than category navigation.

External article link: Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

Authored by Baymard Institute on March 1, 2016

If you have any comments on this article you can leave them on LinkedIn

User Experience Research, Delivered Weekly

Join 37,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter