These articles are based on observations and test findings from our usability research on list items, sorting, and filtering.
Displaying product variations as separate list items in product lists can negatively impact product finding, yet 12% of sites do so. Read our latest research on product lists.
Our testing reveals that the ideal amount of products to load by default (in a product list) varies by more than a factor 10 depending on the type of products displayed, and whether the user is mobile or desktop. See our test findings here.
Our large-scale usability testing reveals that overviews of applied filters speed up product finding and help orient users, but 32% of sites don't provide them