40 Product List UX Articles

These articles are based on observations and test findings from our usability research on list items, sorting, and filtering.

Display "Applied Filters" in an Overview (32% Aren’t Using the Best UX Practices for Filtering)

Our large-scale usability testing reveals that overviews of applied filters speed up product finding and help orient users, but 32% of sites don't provide them

Combine Variations of Products into One List Item (12% Don't)

Displaying product variations as separate list items in product lists can negatively impact product finding, yet 12% of sites do so. Read our latest research on product lists.

Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

Our testing reveals that the ideal amount of products to load by default (in a product list) varies by more than a factor 10 depending on the type of products displayed, and whether the user is mobile or desktop. See our test findings here.


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