UX Articles

Jewelry & Watches: New UX Benchmark with 3,400+ Performance Scores and 2,600+ Best Practice Examples

Anders Nielsen

Content Creator

Published Sep 2, 2025

At Baymard, we’ve just released a new UX benchmark of 7 ”Jewelry & Watches” sites.

This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.

7 Jewelry & Watches UX Case Studies

The 7 sites have been manually assessed across 470+ research-based UX parameters relevant to Jewelry & Watches, resulting in 3,400+ weighted UX performance scores and 2,600+ best practice examples from jewelry and watches sites.

The 7 in-depth Jewelry & Watches UX case studies are:

Jewelry & Watches UX Performance

Each of the 7 jewelry and watches sites’ 3,400+ UX performance scores, along with the scores for the 2 other sites in our Jewelry & Watches benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Jewelry & Watches research overview page.

Getting access: all 3,400+ UX performance scores, 2,600+ best practice examples, and the UX insights from researching the Jewelry & Watches industry are available immediately and in full within Baymard. (If you already have access through an account, open the Jewelry & Watches study.)

If you want to know how your jewelry and watches desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Jewelry & Watches UX audit of your site or app.

Anders Nielsen

Content Creator

Published Sep 2, 2025

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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