Help shoppers evaluate jewelry and watches with confidence
Give your team a clear view of the usability issues affecting jewelry and watch shopping. Baymard evaluates how customers discover products, inspect details, choose variations and complete their purchase, then delivers prioritized recommendations grounded in research and illustrated with relevant examples.
Your Jewelry & Watches audit at a glance
470+ UI parameters analyzed
Assess your desktop and mobile experience against 470+ weighted UX parameters, covering product discovery, detailed evaluation, sizing, variations and the steps needed to complete a purchase.
40 prioritized UX improvements
Receive 40 prioritized recommendations explaining where shoppers encounter friction and how to improve the experience, with implementation examples from jewelry, watch and relevant retail sites.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Understand your UX performance alongside jewelry and watch retailers such as Cartier, Tiffany and Pandora, with broader ecommerce comparisons to put common shopping expectations in context.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Jewelry & Watches audit covers
A jewelry or watch purchase depends on details shoppers can understand and inspect. The audit examines how navigation, search and filters lead to suitable products, then evaluates imagery, sizing, variations, product information and gifting details. It also covers checkout, account self-service and the usability of these journeys on mobile.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.”Marian Gradl-Schikora Managing Director at Best Secret
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”Greg Woods UX & UI Design and Research Manager at John Lewis
“This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!”Ethan Leonow UX Designer at DSW
Jewelry & Watches UX audit FAQs
What does the Jewelry & Watches audit cover?
The audit covers your desktop and mobile websites, from jewelry and watch discovery through product evaluation, checkout and account self-service. During scoping, agree the journeys, product categories and any additional competitor comparisons to include. Delivery timing is confirmed during scoping, and 4 advisory calls support questions and implementation decisions after the findings.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Find the next improvements in your jewelry and watch experience
Discuss your shopping journeys, priorities and audit scope with Baymard. Get a clear plan for evaluating product discovery, purchase confidence and checkout usability.