Web users scan your text, skip paragraphs, click the button that looks like the ‘next’ button, decide whether to stay on your site (or not) within seconds, close anything that resembles a pop-up, and don’t read instructions.
This introduce an interesting dilemma when designing user interfaces for web applications: What do you do if you absolutely must pass on highly critical information to your users?
Here’s how Google do it when you activate “Sign In to Multiple Google Accounts”:
Instead of the widely used “I Accept / Understand” checkbox (typically seen for accepting Terms of Service when creating an account), Google takes it one step further by cutting the critical part of the message down to 3 separate ultra short descriptions, each of them with its own checkbox the user has to click before the “Save” button is enabled.
In more general terms this is just another pit stop in the never-ending spiral of attention slip. As this solution gains traction, it’s only a matter of time before some websites will start “abusing” the approach, using it for non-critical instructions and sales messages. After a while, users will grow accustomed to this configuration and will eventually afford it the same (extremely low) level of attention they afford “Accept terms” checkboxes nowadays.
For now, however, the approach is novel and well-designed.
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This great post is sorely in need of editing. Several errors per paragraph. Subject-verb agreement. It’s is a contraction, not a possessive pronoun. Should be “an interesting,” instead of “a interesting” and the list goes on. This is basic stuff, guys. But I still enjoyed the point you made and thank you for it.
Thanks for the heads-up. Just ran through the post and did a bunch of edits.
While we’ve never been perfect at grammar (and probably never will be), this was way below our standard and I do apologize for that. We’ll be sure to pay more attention to this.
People don’t read instructions because most instructions are too long and aren’t scannable. Make instructions more scannable by having brief, but descriptive titles and section headers with good visual contrast (large, bold, different color), short lists/list items, and clear call-to-action sections.
Well stated, but I would format it this way:
People don’t read instructions because:
– most instructions too long
– Not scannable.
Make instructions more scannable by:
– brief title use
– descriptive titles required
– section headers
– good visual contrast
- LARGE, <b>bold, </b>
— different color),
– short lists/
– Short list items,
– CLEAR CALL-TO-ACTON sections.
We all get trained in how to most effectively scan and read vast amounts of information. The key seems to be to figure out what are the important pieces of the whole that we need to pay attention to.
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