Ecommerce UX Research Articles
The below 450+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)
Hiding content in “Horizontal Tabs” performed poorly during product page testing. See our latest research on product page navigation.
July 8, 2026 (Updated)
Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget
June 30, 2026
Flight Booking & Airlines Quantitative UX: 3 High-Level Takeaways from 30+ Charts
June 24, 2026
Apparel & Accessories Quantitative UX: 3 High-Level Takeaways from 40+ Charts
June 12, 2026
Always Signpost Hidden Thumbnails in Image Galleries
June 10, 2026 (Updated)Popular
Use a Fake “Editing” Flow When Updating Credit Card Details (78% Don’t)
June 2, 2026 (Updated)Popular
Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
Featured
AI Heuristic UX Evaluations with a 95% Accuracy Rate (Human-Level Accuracy)
May 28, 2026 (Updated)Popular
Furniture & Home Decor Quantitative UX: 3 High-Level Takeaways from 30+ Charts
May 19, 2026
Display “Applied Filters” in an Overview (28% Don’t)
May 13, 2026 (Updated)
Always Provide 6 Key Order-Tracking Details on the Ecommerce Site
May 5, 2026 (Updated)Popular
Ecommerce Search UX 2026: 8 Search “Query Types” UX Best Practices (56% of Sites Have Issues)
April 29, 2026 (Updated)
Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 67% of leading US and European sites is “mediocre” to “poor”. Here are 11 UX best practices.
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327 top sites ranked by UX performance.
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