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Delivery & Shipping Methods
204 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 204 annotated “Delivery & Shipping Methods” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During our testing we consistently observe that some types of shipping method interfaces provide users with a vastly better understanding and overview of their options. There are several, often missed, implementation details that can cause severe user misinterpretations of the shipping methods available, especially for sites that offer Store Pickup.
More ‘Delivery & Shipping Methods’ Insights
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Shipping costs can constitute a relatively large part of the total order cost. Indeed, our latest quantitative study on reasons for checkout abandonments reveals that 60% of US online shoppers have abandoned orders in the past quarter due to “Too High Extra Costs Added” (typically shipping), and that 18% have abandoned due to “Delivery Being Too Slow”.
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Mobile Examples: Besides the desktop examples below, we also have 60+ mobile examples of Shipping Method implementations.
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Learn More: Besides exploring the 204 “Shipping Method” design examples below, you may also want to read our related articles “Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap” and “Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option”.
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Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
American Eagle Outfitters (2021)
45 adhered 17 violated
Nordstrom (2021)
40 adhered 14 violated
Ulta Beauty (2021)
33 adhered 12 violated
Overstock.com (2021)
32 adhered 18 violated
HP (2021)
31 adhered 19 violated
Adidas (2021)
29 adhered 9 violated
Best Buy (2021)
29 adhered 15 violated
Build.com (2021)
27 adhered 7 violated
Dell (2021)
25 adhered 11 violated
GAP (2021)
24 adhered 7 violated
TAG Heuer (2021)
23 adhered 16 violated
Louis Vuitton (2021)
21 adhered 17 violated
L.L. Bean (2021)
21 adhered 11 violated
Crutchfield (2021)
21 adhered 4 violated
Home Depot (2021)
20 adhered 3 violated
Neiman Marcus (2021)
18 adhered 15 violated
Kohl's (2021)
18 adhered 6 violated
Dick's Sporting Goods (2021)
18 adhered 12 violated
Vitamin World (2021)
18 adhered 11 violated
Guitar Center (2021)
17 adhered 16 violated
Foot Locker (2021)
16 adhered 12 violated
Office Depot (2021)
16 adhered 16 violated
Disney Store (2021)
16 adhered 13 violated
Gucci (2021)
15 adhered 11 violated
Lowe's (2021)
14 adhered 6 violated
HP (2021)
13 adhered 11 violated
Target (2021)
13 adhered 9 violated
Zalando (2021)
11 adhered 7 violated
Sephora (2021)
11 adhered 2 violated
Newegg (2021)
10 adhered 4 violated
ASOS (2021)
10 adhered 2 violated
Shop Apotheke (2021)
10 adhered 6 violated
Lego (2021)
9 adhered 7 violated
Crate & Barrel (2021)
8 adhered 5 violated
Grainger (2021)
8 adhered 2 violated
Victoria's Secret (2021)
8 adhered 2 violated
H&M (2021)
7 adhered 5 violated
REI (2021)
7 adhered 4 violated
Verizon (2021)
7 adhered 3 violated
Tesco (2021)
6 adhered 4 violated
Costco (2021)
6 adhered 6 violated
J.C. Penney (2021)
6 adhered 1 violated
Northern Tool (2021)
6 adhered 2 violated
Zooplus (2021)
6 adhered 3 violated
Orange (2021)
6 adhered 2 violated
Amazon (2021)
5 adhered 3 violated
Gilt (2021)
5 adhered 0 violated
John Lewis (2021)
5 adhered 2 violated
Apple (2021)
5 adhered 2 violated
Nike (2021)
5 adhered 4 violated
Bang & Olufsen (2021)
5 adhered 4 violated
Urban Outfitters (2021)
5 adhered 2 violated
Hayneedle (2021)
5 adhered 2 violated
B&H Photo (2021)
5 adhered 3 violated
CVS (2021)
5 adhered 5 violated
Marks & Spencer (2021)
4 adhered 2 violated
Walmart (2021)
4 adhered 3 violated
Cabela's (2021)
4 adhered 2 violated
Van Cleef & Arpels (2021)
4 adhered 6 violated
Sears (2021)
4 adhered 3 violated
Macy's (2021)
4 adhered 5 violated
Wayfair (2021)
4 adhered 2 violated
Thomann (2021)
4 adhered 6 violated
IKEA (2021)
3 adhered 4 violated
Argos (2021)
3 adhered 5 violated
John Lewis (2021)
3 adhered 2 violated
Microsoft (2021)
3 adhered 3 violated
Etsy (2021)
3 adhered 1 violated
Musician's Friend (2021)
3 adhered 3 violated
Chanel (2021)
3 adhered 2 violated
Williams-Sonoma (2021)
3 adhered 6 violated
Smyths (2021)
3 adhered 2 violated
The Vitamin Shoppe (2021)
3 adhered 3 violated
Vodafone UK (2021)
3 adhered 0 violated
Tesco (2021)
2 adhered 0 violated
Debenhams (2021)
2 adhered 5 violated
Walgreens (2021)
2 adhered 4 violated
Sainsbury's (2021)
2 adhered 1 violated
Marks & Spencer (2021)
1 adhered 1 violated
Zalando (2021)
1 adhered 2 violated
Jimmy Choo (2021)
1 adhered 2 violated
Sports Direct (2021)
1 adhered 5 violated
Peapod (2021)
1 adhered 1 violated
Vodafone UK (2021)
1 adhered 4 violated
Newegg (2021)
0 adhered 2 violated
Thermofischer (2020)
3 adhered 12 violated
Hitachi UK (2020)
3 adhered 4 violated
Arrow (2020)
2 adhered 2 violated
Cole-Parmer (2020)
1 adhered 2 violated
Berlin Packaging (2020)
1 adhered 1 violated
Adidas (2019)
19 adhered 14 violated
Walgreens (2019)
19 adhered 13 violated
IKEA (2019)
17 adhered 16 violated
Neiman Marcus (2019)
17 adhered 21 violated
Disney Store (2019)
17 adhered 12 violated
Hayneedle (2019)
17 adhered 17 violated
Gap (2019)
17 adhered 8 violated
L.L. Bean (2019)
17 adhered 6 violated
Ann Taylor (2019)
14 adhered 13 violated
Zalando (2019)
13 adhered 2 violated
Foot Locker (2019)
12 adhered 15 violated
H&M (2019)
9 adhered 2 violated
ASOS (2019)
9 adhered 4 violated
Sephora (2019)
9 adhered 2 violated
John Lewis (2019)
7 adhered 5 violated
Tesco (2019)
6 adhered 3 violated
IKEA (2019)
6 adhered 9 violated
TigerDirect (2019)
6 adhered 9 violated
REI (2019)
6 adhered 2 violated
Bass Pro Shops (2019)
6 adhered 1 violated
Victoria's Secret (2019)
6 adhered 2 violated
Nordstrom (2019)
5 adhered 2 violated
Cabela's (2019)
5 adhered 2 violated
Northern Tool (2019)
5 adhered 1 violated
Argos (2019)
4 adhered 5 violated
Marks & Spencer (2019)
4 adhered 3 violated
Musician's Friend (2019)
4 adhered 2 violated
J.C. Penney (2019)
4 adhered 3 violated
Amazon (2019)
4 adhered 3 violated
Costco (2019)
3 adhered 4 violated
Zalando (2019)
2 adhered 3 violated
Tesco (2019)
1 adhered 2 violated
Debenhams (2019)
1 adhered 5 violated
American Eagle Outfitters (2018)
41 adhered 14 violated
Home Depot (2018)
31 adhered 12 violated
Adidas (2018)
29 adhered 11 violated
Overstock (2018)
26 adhered 21 violated
Crutchfield (2018)
25 adhered 3 violated
Best Buy (2018)
21 adhered 9 violated
Macy's (2018)
20 adhered 12 violated
Debenhams (2018)
18 adhered 5 violated
Tesco (2018)
18 adhered 11 violated
Office Depot (2018)
16 adhered 13 violated
John Lewis (2018)
15 adhered 5 violated
H&M (2018)
14 adhered 4 violated
Dell (2018)
13 adhered 10 violated
Kohl's (2018)
13 adhered 9 violated
Williams Sonoma (2018)
12 adhered 7 violated
Build.com (2018)
11 adhered 5 violated
HP (2018)
10 adhered 11 violated
Crate & Barrel (2018)
10 adhered 5 violated
IKEA (2018)
10 adhered 10 violated
Zalando (2018)
10 adhered 0 violated
ASOS (2018)
10 adhered 3 violated
Wayfair (2018)
9 adhered 3 violated
Target (2018)
9 adhered 2 violated
Apple Inc. (2018)
8 adhered 1 violated
Newegg (2018)
8 adhered 6 violated
Marks & Spencer (2018)
8 adhered 4 violated
Nike (2018)
6 adhered 2 violated
B&H Photo (2018)
5 adhered 5 violated
Grainger (2018)
5 adhered 1 violated
Debenhams (2018)
5 adhered 3 violated
Urban Outfitters (2018)
4 adhered 3 violated
Walmart (2018)
4 adhered 0 violated
Argos (2018)
4 adhered 1 violated
Sears (2018)
3 adhered 2 violated
Lowe's (2018)
2 adhered 4 violated
Tesco (2018)
2 adhered 5 violated
American Eagle Outfitters (2016)
43 adhered 26 violated
Bass Pro Shops (2016)
27 adhered 19 violated
Crutchfield (2016)
26 adhered 12 violated
Overstock (2016)
23 adhered 30 violated
Home Depot (2016)
23 adhered 7 violated
Neiman Marcus (2016)
20 adhered 22 violated
Disney (2016)
20 adhered 14 violated
L.L. Bean (2016)
18 adhered 15 violated
Etsy (2016)
16 adhered 11 violated
Macy's (2016)
16 adhered 15 violated
Kohl's (2016)
15 adhered 15 violated
Staples (2016)
14 adhered 10 violated
Microsoft (2016)
13 adhered 13 violated
Nike (2016)
11 adhered 15 violated
Best Buy (2016)
11 adhered 6 violated
Rakuten (2016)
11 adhered 13 violated
Sears (2016)
11 adhered 5 violated
TigerDirect (2016)
10 adhered 5 violated
Gap (2016)
10 adhered 13 violated
Wayfair (2016)
10 adhered 6 violated
Target (2016)
10 adhered 5 violated
Sephora (2016)
9 adhered 2 violated
Nordstrom (2016)
9 adhered 2 violated
Northern Tool (2016)
8 adhered 2 violated
Build.com (2016)
8 adhered 15 violated
Newegg (2016)
8 adhered 19 violated
REI (2016)
8 adhered 1 violated
Walmart (2016)
8 adhered 2 violated
Crate & Barrel (2016)
7 adhered 4 violated
Urban Outfitters (2016)
7 adhered 3 violated
Gap (2016)
7 adhered 9 violated
Costco (2016)
6 adhered 5 violated
Musician's Friend (2016)
6 adhered 3 violated
B&H Photo (2016)
6 adhered 7 violated
Apple (2016)
6 adhered 5 violated
Foot Locker (2016)
6 adhered 9 violated
Victoria’s Secret (2016)
6 adhered 6 violated
J.C. Penney (2016)
5 adhered 6 violated
Grainger (2016)
5 adhered 4 violated
Williams Sonoma (2016)
5 adhered 6 violated
Toys'R'Us (2016)
4 adhered 5 violated
Cabela's (2016)
4 adhered 3 violated
Amazon (2016)
4 adhered 3 violated
Lowe's (2016)
1 adhered 2 violated
Target (2016)
1 adhered 2 violated