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Delivery & Shipping Methods
57 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 57 annotated “Delivery & Shipping Methods” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During our testing we consistently observe that some types of shipping method interfaces provide users with a vastly better understanding and overview of their options. There are several, often missed, implementation details that can cause severe user misinterpretations of the shipping methods available, especially for sites that offer Store Pickup.
More ‘Delivery & Shipping Methods’ Insights
- Shipping costs can constitute a relatively large part of the total order cost. Indeed, our latest quantitative study on reasons for checkout abandonments reveals that 60% of US online shoppers have abandoned orders in the past quarter due to “Too High Extra Costs Added” (typically shipping), and that 18% have abandoned due to “Delivery Being Too Slow”.
Learn More: Besides exploring the 57 “Shipping Method” design examples below, you may also want to read our related articles “Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap” and “Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option”.
Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Adidas (2018)
29 adhered 11 violated
Debenhams (2018)
18 adhered 5 violated
Tesco (2018)
18 adhered 12 violated
H&M (2018)
15 adhered 3 violated
John Lewis (2018)
15 adhered 5 violated
IKEA (2018)
10 adhered 10 violated
Zalando (2018)
10 adhered 0 violated
ASOS (2018)
10 adhered 3 violated
Marks & Spencer (2018)
8 adhered 4 violated
Debenhams (2018)
5 adhered 3 violated
Argos (2018)
4 adhered 1 violated
Tesco (2018)
2 adhered 5 violated
American Eagle Outfitters (2016)
43 adhered 27 violated
Bass Pro Shops (2016)
27 adhered 19 violated
Crutchfield (2016)
26 adhered 12 violated
Overstock (2016)
23 adhered 30 violated
Home Depot (2016)
23 adhered 7 violated
Neiman Marcus (2016)
20 adhered 22 violated
Disney (2016)
20 adhered 14 violated
L.L. Bean (2016)
18 adhered 16 violated
Etsy (2016)
16 adhered 11 violated
Macy's (2016)
16 adhered 15 violated
Kohl's (2016)
15 adhered 15 violated
Staples (2016)
14 adhered 10 violated
Microsoft (2016)
13 adhered 13 violated
Nike (2016)
11 adhered 15 violated
Best Buy (2016)
11 adhered 6 violated
Rakuten (2016)
11 adhered 13 violated
Sears (2016)
11 adhered 5 violated
Gap (2016)
11 adhered 13 violated
TigerDirect (2016)
10 adhered 6 violated
Wayfair (2016)
10 adhered 6 violated
Target (2016)
10 adhered 5 violated
Sephora (2016)
9 adhered 2 violated
Nordstrom (2016)
9 adhered 2 violated
Northern Tool (2016)
8 adhered 2 violated
Build.com (2016)
8 adhered 15 violated
Newegg (2016)
8 adhered 19 violated
REI (2016)
8 adhered 1 violated
Walmart (2016)
8 adhered 2 violated
Crate & Barrel (2016)
7 adhered 4 violated
Urban Outfitters (2016)
7 adhered 3 violated
Gap (2016)
7 adhered 9 violated
Costco (2016)
6 adhered 5 violated
Musician's Friend (2016)
6 adhered 3 violated
B&H Photo (2016)
6 adhered 7 violated
Apple (2016)
6 adhered 5 violated
Foot Locker (2016)
6 adhered 9 violated
Victoria’s Secret (2016)
6 adhered 6 violated
J.C. Penney (2016)
5 adhered 6 violated
Grainger (2016)
5 adhered 4 violated
Williams-Sonoma (2016)
5 adhered 6 violated
Toys'R'Us (2016)
4 adhered 5 violated
Cabela's (2016)
4 adhered 3 violated
Amazon (2016)
4 adhered 3 violated
Lowe's (2016)
1 adhered 2 violated
Target (2016)
1 adhered 2 violated