Page Types Overview

Delivery & Shipping Methods

57 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 57 annotated “Delivery & Shipping Methods” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During our testing we consistently observe that some types of shipping method interfaces provide users with a vastly better understanding and overview of their options. There are several, often missed, implementation details that can cause severe user misinterpretations of the shipping methods available, especially for sites that offer Store Pickup.

More ‘Delivery & Shipping Methods’ Insights

  • Shipping costs can constitute a relatively large part of the total order cost. Indeed, our latest quantitative study on reasons for checkout abandonments reveals that 60% of US online shoppers have abandoned orders in the past quarter due to “Too High Extra Costs Added” (typically shipping), and that 18% have abandoned due to “Delivery Being Too Slow”.

Learn More: Besides exploring the 57 “Shipping Method” design examples below, you may also want to read our related articles “Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap” and “Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option”.

Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Adidas (2018)

29 adhered 11 violated

Debenhams (2018)

18 adhered 5 violated

Tesco (2018)

18 adhered 12 violated

H&M (2018)

15 adhered 3 violated

John Lewis (2018)

15 adhered 5 violated

IKEA (2018)

10 adhered 10 violated

Zalando (2018)

10 adhered 0 violated

ASOS (2018)

10 adhered 3 violated

Marks & Spencer (2018)

8 adhered 4 violated

Debenhams (2018)

5 adhered 3 violated

Argos (2018)

4 adhered 1 violated

Tesco (2018)

2 adhered 5 violated

American Eagle Outfitters (2016)

43 adhered 27 violated

Bass Pro Shops (2016)

27 adhered 19 violated

Crutchfield (2016)

26 adhered 12 violated

Overstock (2016)

23 adhered 30 violated

Home Depot (2016)

23 adhered 7 violated

Neiman Marcus (2016)

20 adhered 22 violated

Disney (2016)

20 adhered 14 violated

L.L. Bean (2016)

18 adhered 16 violated

Etsy (2016)

16 adhered 11 violated

Macy's (2016)

16 adhered 15 violated

Kohl's (2016)

15 adhered 15 violated

Staples (2016)

14 adhered 10 violated

Microsoft (2016)

13 adhered 13 violated

Nike (2016)

11 adhered 15 violated

Best Buy (2016)

11 adhered 6 violated

Rakuten (2016)

11 adhered 13 violated

Sears (2016)

11 adhered 5 violated

Gap (2016)

11 adhered 13 violated

TigerDirect (2016)

10 adhered 6 violated

Wayfair (2016)

10 adhered 6 violated

Target (2016)

10 adhered 5 violated

Sephora (2016)

9 adhered 2 violated

Nordstrom (2016)

9 adhered 2 violated

Northern Tool (2016)

8 adhered 2 violated

Build.com (2016)

8 adhered 15 violated

Newegg (2016)

8 adhered 19 violated

REI (2016)

8 adhered 1 violated

Walmart (2016)

8 adhered 2 violated

Crate & Barrel (2016)

7 adhered 4 violated

Urban Outfitters (2016)

7 adhered 3 violated

Gap (2016)

7 adhered 9 violated

Costco (2016)

6 adhered 5 violated

Musician's Friend (2016)

6 adhered 3 violated

B&H Photo (2016)

6 adhered 7 violated

Apple (2016)

6 adhered 5 violated

Foot Locker (2016)

6 adhered 9 violated

Victoria’s Secret (2016)

6 adhered 6 violated

J.C. Penney (2016)

5 adhered 6 violated

Grainger (2016)

5 adhered 4 violated

Williams-Sonoma (2016)

5 adhered 6 violated

Toys'R'Us (2016)

4 adhered 5 violated

Cabela's (2016)

4 adhered 3 violated

Amazon (2016)

4 adhered 3 violated

Lowe's (2016)

1 adhered 2 violated

Target (2016)

1 adhered 2 violated