You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout process of 150 top e-commerce sites. You’re currently navigating by checkout step (Order review). You can also navigate by case studies.

In this checkout step there's 11 highlights (pro only) outlining what Avon are doing right and wrong. The screenshot was taken March 14, 2012 and depicts Avon's Payment and Order review.

In total, 4 of Avon's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Avon case study.

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