This is a usability benchmark of the checkout process of 150 top e-commerce sites.
You’re currently navigating by checkout step (Payment). You can also navigate by case studies.
In this checkout step there's 4 highlights (pro only) outlining what Buy.com are doing right and wrong. The screenshot was taken March 14, 2012 and depicts Buy.com's Payment.
In total, 5 of Buy.com's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Buy.com case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567