This is a usability benchmark of the checkout process of 150 top e-commerce sites.
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In this checkout step there's 5 highlights (pro only) outlining what Coldwater Creek are doing right and wrong. The screenshot was taken March 29, 2012 and depicts Coldwater Creek's Payment.
In total, 6 of Coldwater Creek's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Coldwater Creek case study.
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