After months of user testing and research, the most in-depth usability study on e-commerce filtering, sorting and product list design is ready.
Full access to the Product Lists & Filtering Usability study includes both a 502-page report with 93 actionable guidelines, and a benchmark database with more than 4,000 UX performance scores and 3,300 implementation examples.
This research-based and pragmatic toolset will help you achieve the best possible product listing user experience and conversion rate.
This original usability study focuses on how users browse, filter and evaluate products in e-commerce search results and category pages.
A group of users age 21-56 were recruited to test 19 leading e-commerce sites across 8 different verticals. Despite testing multi-million dollar sites, more than 700 usability issues related to product lists, filtering and sorting, arose during testing. All these issues have been analyzed and distilled into 93 concise guidelines on product list usability.
From this research study you’ll learn what users expect as they interact with product lists on e-commerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues. In short: how to design a high-performing product list experience for your users. After all, if users can’t easily browse your product lists, they can’t easily find what they are searching for – and if they can’t find it they can’t buy it.
Based on the findings from the research study we’ve benchmarked the product list, filtering and sorting implementation of 50 top grossing e-commerce sites in the US. This provides you with a comprehensive benchmark database with 215 pages reviewed, 1,100+ screenshots, and 2,200+ examples of the 93 product list usability guidelines.
The benchmark database is fully integrated with the report and comes bundled as part of the purchase, providing you with 50 case studies from the top e-commerce sites, acting as examples and inspiration on how to implement each of the 93 guidelines in the report.
Furthermore the benchmark database provides an interactive tool for you to review your own site (or your client’s) and compare it directly against the top e-commerce sites.
|eConsultancy E-Commerce Best Practice||Baymard Institute E-Commerce Product Lists||Nielsen Norman Group E-Commerce User Experience|
|Pages:||99 pages||504 pages||2,140 pages|
|Guidelines:||-||93 guidelines||874 guidelines|
|Source:||Author’s thoughts||User testing||User testing|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive review tool||No|
|Refund:||No||Yes, 14 days full refund||No|
Get instant access to the usability report and benchmark database for $200, and start improving your product list usability today at just $2.2 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at email@example.com for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.